Covid-19 Update from Bobby Jones Links

Case Studies in
Making a Difference

The following are case studies from current and former Bobby Jones Links managed clubs illustrating how we make a difference.

The Manor Golf and Country Club

Alpharetta, Georgia

Dramatic Improvement Of A Bank Owned Club

  • A high-end community with homes priced up to $4 million featuring a Tom Watson designed golf course
  • 18 holes semi-private club with 432 members, aquatic center, spa, basketball, 4 indoor and 16 outdoor tennis courts, fitness, and major food and beverage operation
  • Improved EBITDA from a loss of $1.4 million loss to a profit of $575,000
  • Enabled owner to sell the club for $7 million

Rancho Viejo Resort and Country Club

Brownsville, Texas

Substantially Growing A Membership

  • A 27 hole resort and country club with lodging, fitness, spa, dining and convention center
  • At engagement, the club had 334 members. Three years later, Bobby Jones Links had grown it to 878 members
  • Implemented a successful sales and marketing campaign including extensive sales training, direct mail, member referral program, email campaigns, website imagery and content enhancements, search engine marketing, retargeting ads, and a special web landing page for membership only.

Bobby Jones Golf Course

Atlanta, Georgia

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The Rebirth Of A Historic Public Course

  • A $32 million renovation of this historic public course funded by Coca-Cola, numerous foundations, and over 100 private donors
  • Home to the Georgia State Golf Association, Georgia PGA, and Georgia Golf Hall of Fame
  • One of only three reversible courses in the United States.
  • Himalayas putting green course
  • Home to Boone’s, a high-end dining experience
  • Modern and minimalist pro shop more like an Apple store than a traditional shop.
  • Seven full-time instructors and Junior program with more than 2,000 participants

The Ooltewah Club

Ooltewah, Tennessee

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Rebranding And Renewal

PROBLEM: The new owner of The Champions Club realized the club had a tarnished reputation and desired to reposition the club.

SOLUTION: Bobby Jones Links changed the name, developed a new logo and brand guide, installed new signage, developed a new website, upgraded the club’s digital presence, invited the media to play, issued press releases and hosted a grand opening to celebrate the change. This coincided with a major renovation of the golf course by BJL.

RESULT: The image of the club was greatly improved. In the first 90 days, 145 new memberships were sold due to this repositioning of The Ooltewah Club in the market.

Big Canoe

Jasper, Georgia

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Board Relations and Effectiveness

PROBLEM: The Board of Directors of this 8,000 acre master-planned community with 27 holes, a marina, fitness center, and racquet sports was making the classic mistake of being too involved in the day-to-day operations, resulting in blurred lines of communication and staff confusion.

SOLUTION: Bobby Jones Links helped the Board redefine their role, teaching them to work “on” the business of Big Canoe, but not “in” it.

RESULT: The Board was able to focus on the high-level issues and enjoy the club and community while BJL and the staff become more effective in not having to serve multiple masters and agendas.