PROBLEM: The new owner of The Champions Club realized the club had a tarnished reputation and desired to reposition the club.
SOLUTION: Bobby Jones Links changed the name, developed a new logo and brand guide, installed new signage, developed a new website, upgraded the club’s digital presence, invited the media to play, issued press releases and hosted a grand opening to celebrate the change. This coincided with a major renovation of the golf course by BJL.
RESULT: The image of the club was greatly improved. In the first 90 days, 145 new memberships were sold due to this repositioning of The Ooltewah Club in the market.
PROBLEM: The Board of Directors of this 8,000 acre master-planned community with 27 holes, a marina, fitness center, and racquet sports was making the classic mistake of being too involved in the day-to-day operations, resulting in blurred lines of communication and staff confusion.
SOLUTION: Bobby Jones Links helped the Board redefine their role, teaching them to work “on” the business of Big Canoe, but not “in” it.
RESULT: The Board was able to focus on the high-level issues and enjoy the club and community while BJL and the staff become more effective in not having to serve multiple masters and agendas.
The Bobby Jones name can be an asset to your club, but that’s not our focus. We realize every club is unique and its brand is special, which is why it is about you, not us, and why we always work in the background.