PROBLEM: The new owner of The Champions Club realized the club had a tarnished reputation and desired to reposition the club.
SOLUTION: Bobby Jones Links changed the name, developed a new logo and brand guide, installed new signage, developed a new website, upgraded the club’s digital presence, invited the media to play, issued press releases and hosted a grand opening to celebrate the change. This coincided with a major renovation of the golf course by BJL.
RESULT: The image of the club was greatly improved. In the first 90 days, 145 new memberships were sold due to this repositioning of The Ooltewah Club in the market.
PROBLEM: The Board of Directors of this 8,000 acre master-planned community with 27 holes, a marina, fitness center, and racquet sports was making the classic mistake of being too involved in the day-to-day operations, resulting in blurred lines of communication and staff confusion.
SOLUTION: Bobby Jones Links helped the Board redefine their role, teaching them to work “on” the business of Big Canoe, but not “in” it.
RESULT: The Board was able to focus on the high-level issues and enjoy the club and community while BJL and the staff become more effective in not having to serve multiple masters and agendas.