Bobby Jones Links excels at making money in food and beverage. We do this through a rigorous system of labor and cost controls tracked daily, along with extensive training, enhanced marketing, and customer-driven menus.
Cost of Goods Sold: $421,095 (41%)
Labor: $562,514 (55%)
Supplies, etc.: $176,172
Net Income: ($132,720)
Cost of Goods Sold: $706,859 (33%)
Labor: $714,385 (34%)
Supplies, etc.: $451,013
Net Income: $246,799
PROBLEM: New Bobby Jones Links client had sought bids from all the three golf cart manufacturers for a new fleet of golf carts.
SOLUTION: Bobby Jones Links stepped in and rebid the fleet based on our industry relationships and procurement power.
RESULT: The new fleet of cars was $73,000 less than the lowest bid the club had received on its own.
PROBLEM: The new owner of The Champions Club realized the club had a tarnished reputation and desired to reposition the club.
SOLUTION: Bobby Jones Links changed the name, developed a new logo and brand guide, installed new signage, upgraded the club’s digital presence, invited media to play, issued press releases and hosted a Grand Opening day.
RESULT: The image of the club was improved. In the first 90 days, 145 new memberships were sold due to this repositioning of The Ooltewah Club in the market.
PROBLEM: Hope Valley, a new Bobby Jones Links club and classic Donald Ross course, had no usable images or videos for marketing the club and telling its great story.
SOLUTION: Bobby Jones Links engaged one of the professional golf course and lifestyle photographers we use to develop a library of images for marketing and social media purposes.
RESULT: Hope Valley’s new images enhance its website, promotional materials, membership information, etc., resulting in an enhanced brand and greater membership and special event sales.
PROBLEM: The Board of Directors of this great community was making the classic mistake of being too involved in the day-to-day operations, resulting in blurred lines of communication and staff confusion.
SOLUTION: Bobby Jones Links helped the Board redefine their role, teaching them to work “on” the business of Big Canoe, but not “in” it.
RESULT: The Board was freed up to focus on the high-level issues and enjoy the club and community while the staff become more effective in not having to serve multiple masters.
The Bobby Jones name can be an asset to your club, but that’s not our focus. We realize every club is unique and its brand is special, which is why it is about you, not us, and why we always work in the background.