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Insights from Bobby Jones Links

Bobby Jones Links And Examples Of Innovation

by
Bobby Jones

Our motto is Where History and Innovation Play. Not only was Bobby Jones one of the greatest golfers of all time, but after he sank the Grand Slam-winning putt on the 11th hole at Merion Golf Club, he became a serial entrepreneur and inventor. We strive to be so forward-thinking and innovative, too.

A few of our recent steps to move the innovation needle include the following:

🟦 Our flagship daily fee club, Bobby Jones in Atlanta, has no defined teeing areas. Just pick a spot and play from there.

🟦 One of our clubs has a pro shop like an Apple store. There is no counter, and décor and displays are minimalist. There are also golf ball and glove vending machines.

🟦 Bobby Jones Golf Course has an amazing reversible golf course designed by Bob Cupp. It’s only one of four out of 14,000+ golf courses in the U.S.

🟦 We pioneered underground range ball shooting systems years ago. At one of our clubs, 40,000 range balls are shot from the teaching building directly into the ball machine. This saves on labor and is easier on the back.

🟦 All of our daily fee and resort clubs use state of-the-art dynamic pricing systems. As yields increase, so does the bottom line.

🟦 One of our clubs has a Himalayas putting course like the famous one at St. Andrews, Scotland. It’s 12,000 square feet of hilly fun, home to the Calamity Jane Putting Championship for professionals and amateurs alike.

🟦 We adopted the Entrepreneurial Operating System for more productive meetings and goal setting, accelerating our teams’ results.

🟦 Our Big Giveaway marketing campaigns have sent customers to Australia, Scotland, Mexico, Japan, and Italy. It’s part of our go-big or go-home mindset.

🟦 One of our clubs has a close to 90% remote check-in rate. Customers can go straight from their car to the first tee without checking in at the pro shop.

🟦 A resort club in Florida rents Finn Scooters for the adventurous golfer.

🟦 We were early adopters of the Longleaf Tee System, TifTuf Bermuda grass, Talent Plus hiring, the Shark Experience, and the use of the Club Car Tempo robotic walk-behind cars.

Textron Golf named us Innovator of the Year for these and other reasons. We hope Bobby Jones would be happy to see that we have continued his legacy of invention, risk-taking, and change leadership.

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