Bobby Jones Links has grown into one of the nation's premier managers and developers of private clubs, public golf courses, and resort destinations. Recognized by the National Golf Foundation as one of the Top 100 Businesses in Golf, we are known for delivering our personalized, high-touch service to our clients.
Our story began more than 26 years ago with two PGA Professionals, two laptops, and two clubs. Through vision, entrepreneurial spirit, and an unwavering commitment to continuous improvement, founders Whitney Crouse and Steve Willy built a company, one relationship, one innovation, and one success at a time. Today, Bobby Jones Links serves 35 clubs across 12 states while maintaining the personalized attention that has defined us from the beginning.
Inspired by Bobby Jones’s values—integrity, excellence, sportsmanship, and respect—we reject a one-size-fits-all approach. Every club has its own culture, history, and goals, and our experienced team tailors solutions across operations, agronomy, hospitality, food and beverage, marketing, membership, construction, leadership development, and capital planning to help each property reach its full potential.
Bobby Jones famously said, "The secret of golf is to turn three shots into two." We believe the same principle applies to club management: simplify complexity, eliminate unnecessary steps, and create smarter solutions that elevate the member experience, empower employees, and strengthen long-term financial performance.
This is Bobby Jones Links. This is what we do.











In July of 1923, at Inwood Country Club, Bobby Jones won his first major championship, beginning what is known as his “seven fat years,” a period when he won thirteen major titles, completing the Grand Slam at Merion Golf Club on September 27, 1930.
In 2030, the U.S. Open returns to Merion to honor the 100th anniversary of the Grand Slam. Between now and then, we will be celebrating the lead-up to this centennial celebration withtournaments, events honoring his wins at the clubs where he won majors, merchandise specials, interesting facts, etc.
It will be a great time to be a Bobby Jones Links club as we celebrate his victories leading up to the Grand Slam Centennial Celebration in 2030.