WHY BOBBY JONES LINKS?
WHY BOBBY JONES LINKS?
The Personal Attention Of A Boutique Firm.
The Resources Of A Global Leader.
Headquartered at our Club Support Center in Atlanta, with offices in Scottsdale and Austin, Bobby Jones Links is a boutique manager and developer of private, public, and resort clubs and is now recognized by the National Golf Foundation as one of its Top 100 Businesses in Golf.
Our close-knit family culture, carefully guarded, shapes how we work for you. We build deeper, longer relationships with every club we serve. That’s the boutique in Bobby Jones Links.
As part of Troon, the world’s largest golf hospitality company, we pair this individual attention, executive team involvement, and flexibility with Troon’s extensive resources, purchasing power, and additional expertise. That’s the power of being associated with the global leader in Bobby Jones Links.
The Top 10 Reasons Clubs Partner With Bobby Jones Links
Your club deserves a management partner who knows its people, understands its priorities, and remains engaged. Bobby Jones Links offers direct access to its senior leadership team and the resources of the world’s largest club hospitality company.
Our leadership team has operated hundreds of golf and country clubs and has guided millions in major course and clubhouse construction and renovation projects. We bring that experience to your decisions—helping you avoid costly mistakes, recognize opportunities, and move forward with confidence.
Even exceptional club leaders benefit from experienced support. We provide your general manager and staff with access to specialists in operations, agronomy, finance, accounting, sales and marketing, membership, food and beverage, human resources, and capital planning. Our team of professionals can outperform an individual club General Manager/COO every time.
We leverage Bobby Jones Links and Troon’s scale to help you enjoy substantial savings and favorable pricing on equipment, supplies, food and beverage, merchandise, insurance, and other essential expenses. These savings help your operating dollars go further and create room to invest in the member and guest experience.
Consistent performance requires clear standards, reliable information, and follow-through. We bring established systems for financial reporting, budgeting, human resources, course maintenance, inventory control, membership sales and retention, and more. Owners and boards gain better visibility into results, while employees receive clear expectations and practical support.
We focus on both sides of the financial equation: increasing revenue and managing expenses. Stronger marketing, membership development, round promotion, pricing strategies, and operational discipline improve results without compromising the members’ or customers’ experience. Our goal is to create measurable value that significantly exceeds our management fee.
With Bobby Jones Links managing daily operations, you can focus on strategy, governance, and long-term priorities. You retain full control over your club’s direction, supported by clear reporting, regular communication, and an accountable operating partner. Your club’s traditions, culture, history, and community form the foundation of our approach.
We help you respond to evolving expectations with fresh programming, relevant membership options, and thoughtful technology adoption—including AI solutions where they deliver practical value. Every improvement starts with a clear purpose: a better club experience, more effective employees, or stronger operating results.
Our connection to the Troon network offers broader exposure through its marketing channels and creates opportunities to add value for members and reach more daily-fee golfers. Troon Advantage provides eligible private-club members discounted rates at participating facilities across the United States. Troon Access combines preferred golf rates and loyalty programs for daily-fee golfers.
In most cases, our management fees are covered annually through operational efficiencies and procurement power. Bobby Jones Links is cost-neutral or better in most of our contracts when you factor in savings in benefits, insurance, procurement, operational efficiencies, associate retention, etc.
Bobby Jones Links Industry Associations
The Very Exciting Years Ahead
In July of 1923, at Inwood Country Club, Bobby Jones won his first major championship, beginning what is known as his “seven fat years,” a period when he won thirteen major titles, completing the Grand Slam at Merion Golf Club on September 27, 1930.
In 2030, the U.S. Open returns to Merion to honor the 100th anniversary of the Grand Slam. Between now and then, we will be celebrating the lead-up to this centennial celebration withtournaments, events honoring his wins at the clubs where he won majors, merchandise specials, interesting facts, etc.
It will be a great time to be a Bobby Jones Links club as we celebrate his victories leading up to the Grand Slam Centennial Celebration in 2030.
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