A Modern Company
with historic Roots

Next Generation Club Management

Welcome to Bobby Jones Links (2:17)
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We offer you experience at more than 500 properties of all types in the U.S. and overseas, including clubs such as Kapalua, Turnberry, Sea Pines, and the historic Bobby Jones course in Atlanta. Some of our principals have large management company experience; others come from the entrepreneurial ranks of club development and ownership.All of us came together, took the best of what we learned, and created a next generation club management company, one that is making clubs relevant, new, far more profitable, and so much more enjoyable for our customers and associates. 

Bobby Jones Links improves and manages a diverse portfolio of clubs on behalf of developers, private investors, municipal and government entities, associations, club boards, and lenders. We understand each one’s needs and goals and tailor our services to those needs. For developers, we understand how to help you sell more homes, homes for more, and homes faster. For other clients, we maximize your return on investment. For some, particularly lenders with distressed properties, we stabilize and improve them. For each of them, we make a difference. 

Bobby Jones was not only a champion golfer, he was a remarkable person, lifelong entrepreneur, and student. He won the GrandSlam, collaborated on the design of Augusta National Golf Club, founded The Masters, invented golf clubs, and started many businesses. Equally important, he was a gentleman, with a strength of character, respect for the game, generosity of spirit, and a level of integrity perhaps unmatched by many sports heroes.  When you represent Bobby Jones, you have an obligation to be the best.

Our Team is Your Team

You need a highly experienced team capable of managing any club, anywhere, while delivering the results you seek. This is your team.

Leadership

Whitney Crouse
Founding Partner
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Full Bio
Whitney Crouse
Founding Partner

Once a consultant with Accenture and a Rice University graduate, Whitney is a long-time member of the PGA of America who is an entrepreneur at heart. He is also a former member of Merion Golf Club where he joined as one of the youngest members of this historic club where Bobby Jones won the Grand Slam. Whitney began his golf career managing resort properties on Hilton Head Island. For the past twenty years, he has been developing, building, and managing golf properties and is the co-founder of Bobby Jones Links. He has written for Golf Digest, published two golf books, and is a Past President of the Georgia Golf Course Owners Association. He is an avid traveler, reader, cyclist, and golfer and totally relates to the famous Bobby Jones quote that “no putt is too short to be despised.”

Steve Willy
Founding Partner
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Full Bio
Steve Willy
Founding Partner

A standout athlete in baseball, football, and basketball, Steve chose golf before all others. He is now a PGA member with twenty-five years of experience managing all types of golf clubs in every region of the United States. Before founding Bobby Jones Links, Steve was Director of Operations for Evergreen Alliance Golf Ltd. While at Evergreen, Steve was responsible for the management and operation of sixteen different facilities, including resort, daily fee, semi-private and private clubs while helping the company grow from five to 40 golf courses. Steve is extremely experienced in the day-to-day operations of golf facilities and oversees all of Bobby Jones Link’s operations. He holds the team accountable to uphold Bobby Jones Links’ high standards of service to others and club performance. He is a fanatical sports fan and has a good reason to be: his son was once an NFL quarterback and now plays in the CFL.

Hud Hinton
Founding Partner
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Full Bio
Hud Hinton
Founding Partner

Before co-founding Bobby Jones Links, Hud was the former Chief Executive Officer of Troon Golf, overseeing its growth from 25 properties to 150+ clubs in the U.S. and overseas and establishing the Earlier in his career, Hud served as Executive Vice President for Starwood Hotels & Resorts, responsible for Starwood’s managed and franchised hotels. There he played a key role in updating the Sheraton, Westin, and St. Regis brands, overseeing $2 billion in revenues. Earlier in his hospitality career, Hud was General Manager of two of the most prestigious hotels in the world: the acclaimed Plaza Hotel in New York City and the Mobil 5-Star, AAA 5-Diamond Arizona Biltmore Resort in Phoenix. Hud is an avid reader and follower of current events. Like his other founding partners, he is a major sports fan. When not focusing on company strategy and the big picture issues, he is busy trying to beat Steve Willy in picking who is going to win today’s game.

Mark Oldham
V.P. of Development
407-496-4153
Full Bio
Mark Oldham
V.P. of Development

Mark started his career running professional golf tournaments on the PGA and LPGA Tours, building high level relationships throughout the golf industry. This led to an introduction to the founding team of the Golf Channel. As a Senior-level executive that launched the Golf Channel cable television network in 1995 with Arnold Palmer, Mark was part of the team that help build the Golf Channel brand and take it from 0 to over 100 million households and build total revenues to over $500 million. He managed top level strategic partnerships and rights holder relationships with the PGA Tour, Champions Tour, Nationwide Tour, LPGA Tour, PGA of America, United States Golf Association, European PGA Tour and Canadian PGA Tour. Most recently, Mark has worked with technology-based companies in the golf industry. Calling on national accounts and management companies for Tagmarshal, golf course intelligence and pace of play technology, and Teesnap, a cloud-based point of sale, tee sheet and golf management system. Mark is a graduate of Wake Forest University but is surrounded by family with Auburn University ties. He loves all sports, is an avid sports fan and loves spending time with his family. As with all other members of the Bobby Jones Links team, he deeply believes and is committed to the company purpose to “make a difference. “

W. Douglas White
New Business Development Partner
727-348-5406
Full Bio
W. Douglas White
New Business Development Partner

A graduate of the University of South Carolina’s Hospitality program, Douglas has been privileged to be involved in more than 400 clubs throughout the U.S. Douglas began his career began at Sea Pines Plantation on Hilton Head Island, is formerly an executive with Club Operations and Property Management (a firm he established), and Billy Casper Golf. While at Casper, he was responsible for transforming the company from primarily a municipal and daily fee operator to one that included numerous managed private clubs under the Casper Signature brand. Douglas is a seasoned club executive with more than 25 years’ experience in the ownership, development, and management of private clubs and resorts. In addition to being a Bobby Jones Links partner, he is the founder of Links Asset Trust, an investment fund targeting private clubs.

Frank Denniston
New Business Development Partner
703-675-8438
Full Bio
Frank Denniston
New Business Development Partner

Frank is a highly experienced hospitality professional who has a proven commitment to high quality and industry leading hospitality operations. Educated at Johnson & Wales University, he has worked for more than three decades in all facets of the industry, including holding executive positions at Western Golf and Billy Casper Golf. In his early career, Frank held a variety of management positions within many national and boutique club and resort organizations. Throughout his career, he set new standards in the industry for positioning and concepting management standards and the leadership of field operations at more than 500 properties located in more than 40 states throughout North America. His has extensive experience in all phases of operations including food and beverage, membership, programming and the administration of yield and financial management in regard to operations analysis and improvement implementation. Frank is a Bobby Jones Links partner and along with Douglas White is founder of Links Asset Trust, an investment fund targeting private clubs.

Kaitlin Looby
Partner & V.P of Sales and Marketing
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Full Bio
Kaitlin Looby
Partner & V.P of Sales and Marketing

Prior to joining Bobby Jones Links, Kaitlin worked as a marketing specialist for the Tampa Bay Lightning and Tampa Bay Storm sports franchises. Her experience also includes work for Fore Georgia, the official news publication of the Georgia PGA. Kaitlin is a graduate of The University of Georgia with a Bachelor of Business Administration in Marketing where she helped earn her chapter numerous awards including a “National Award of Excellence”. With experience in many realms of marketing including media buying, event promotion, public relations, and budget and project management, Kaitlin maximizes the employment of our advertising budgets. She is also Bobby Jones Links expert in club membership sales, designing and implementing our proven sales system. Kaitlin is a Georgia Bulldog, so when not at work, she’s at the game, thinking of the next game, or getting ready for next season.

Amy Anderson Willy
Partner & Chief Financial Officer
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Full Bio
Amy Anderson Willy
Partner & Chief Financial Officer

Amy serves as our Chief Financial Officer, overseeing our company’s accounting, finance, banking, and audit procedures and designing the same systems for each of our client clubs. Prior to joining Bobby Jones Links, she established and then managed the accounting department for two other large golf management companies. Armed with an accounting degree, Amy is extremely knowledgeable in the areas of golf course and country club accounting, point-of-sale systems, government compliance and tax issues, and audit procedures. When not working too much, Amy’s hobby is an entrepreneurial clothing business she started called Urbanity.

Gautam Patankar
Partner & V.P. of Operations
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Full Bio
Gautam Patankar
Partner & V.P. of Operations

Gautam (pronounced GoTom) is a very experienced club operator, having managed several high-end private and semi-private clubs prior to joining Bobby Jones Links. A graduate of Rutgers University and inducted to his golf team’s hall of fame, Gautam’s is a master at transforming our clubs from being just a golf and dining venue to something more relevant and enjoyable by adding a multitude of creative and new programming for all ages. He is an outstanding team builder and a favorite with our members and customers. Gautam is also Bobby Jones Links customer service training leader. Gautam makes certain that not one staff meeting goes by at Bobby Jones Links without breaking it up with a laughter.

Keith Haslam
European Management Partner
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Full Bio
Keith Haslam
European Management Partner

A leisure and tourism management graduate (BA Hons) from Sheffield Hallam University, Keith has 25 years’ experience in the golf resort and club development and management business. He began his career at the world-famous Gleneagles Resort in Scotland before joining Braemar in 2003. Since then, he has advised, constructed and managed golf course projects on five continents and in countries such as Cuba, Russia, China, Fiji, Bahrain, Spain, Portugal and the Home of Golf, St Andrews. Keith expertise is in all phases of club development and management including feasibility, concept and design, business planning, construction, pre-opening and ongoing operations. Bremar is Mosaic’s partner in Asia and Europe.

Kyle MacDonald
V.P. of Agronomy and Construction
404-355-1009
Full Bio
Kyle MacDonald
V.P. of Agronomy and Construction

Prior to joining Bobby Jones Links, Kyle worked as the superintendent or assistant superintendent at some of the prestigious private clubs including The Waterfall Club, Hawks Ridge Golf Club, St. Ives CC, and Atlanta Athletic Club. Most recently, he oversaw the construction and grown-in of the new golf course at the historic Bobby Jones Golf Course in Atlanta, a $30 million total renovation that was has received worldwide attention and acclaim by all the major golf media, including a feature story on the Golf Channel. A graduate of Auburn University with a degree in agronomy and turf management, Kyle is one of the most popular and highly regarded superintendents in the southeast. His special talent to grow grass, work within our client’s budgets, and renovate golf courses, make him an asset Bobby Jones Link’s customers. Kyle shares best practices with our other company superintendents and works with our procurement team to get the very best pricing for equipment and supplies. Kyle and his wife Jillian live in Atlanta. They have no children yet, but do have Rugby, their English Setter, who is often seen making a nose down turf inspection at a Bobby Jones Links golf course.

Lucretia Duba
Partner and V.P. of Finance
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Full Bio
Lucretia Duba
Partner and V.P. of Finance

Lucretia is a graduate of Georgia State University where she earned a Bachelors of Business Administration in Accounting. An avid numbers lover and one of the most popular company members, Lucretia is known as being the last to leave the office daily. She’s an expert in club accounting, banking procedures, compliance and controls, and how information flows between our clubs and Bobby Jones Links’ accounting department. Before joining Bobby Jones Links, she worked in residential construction managing and overseeing all financial aspects of a regional company. Prior to that she was the vice president and controller of an oil analysis company where she established new systems and controls and managed the accounting and human resource departments. When not at work, Lucretia’s passion is high school football. Her son is a coach of a winning team near our office.

Suzanne Guinn
Partner and V.P. of Human Resources
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Full Bio
Suzanne Guinn
Partner and V.P. of Human Resources

Suzanne is a graduate of The University of Alabama where she earned a Bachelor’s of Business Administration. Before joining Bobby Jones Links, Suzanne acquired more than a decade of experience in human resources and payroll systems. Suzanne has managed domestic and international human resource programs and services, including comprehensive benefits planning, streamlining payroll processes and implementing ERP systems. She is committed to Bobby Jones Links’ core values and company purpose to make a difference, striving to create a work environment and culture where employees can reach their full potential, have fun, and continuously make a difference as well. Suzanne is a “roll tide” fanatic surrounded by a lot of Georgia Bulldogs, which makes for some interesting conversations in our office.

Gloria Mendoza
Payroll and Insurance Specialist
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Full Bio
Gloria Mendoza
Payroll and Insurance Specialist

Gloria is a graduate of Nova Southeastern University where she earned a Bachelor’s of Business Administration in Finance. Prior to joining Bobby Jones Links, Gloria has a decade of experience encompassing all aspects of payroll and benefits administration in the greater Atlanta area. Gloria is also a current member of SHRM (Society for Human Resource Management), a professional human resources membership association providing resources to serve the needs of HR professionals and improve human resource management. Gloria is responsible for our HRIS and payroll system, in addition to providing support to all our clubs.

Mike Nolen
V.P. of Operations
912-673-9922
Full Bio
Mike Nolen
V.P. of Operations

Mike has a long history of successfully managing and improving club operations. Educated at the University of Texas at El Paso, Mike spent seven years in the Air Force in security and as an Intelligence Analyst, before turning his passion for details to the club and hospitality industry. Prior to joining Bobby Jones Links, Mike’s 25 years of industry experience includes positions of General Manager, Regional Manager, and Vice President for three large management companies, where he earned GM of the Year award at each company. Mike strengths are in having a detailed knowledge of all facets of the operations, while not losing sight that ultimately service is what drives revenues and customer loyalty. Mike has been directly involved with improving operations at over 40 clubs in 18 different states. Mike is an avid golfer and fan of all sports. In addition, he is an avid traveler with a particular love of national parks.

Katie Lentine
Marketing Manager
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Full Bio
Katie Lentine
Marketing Manager

Katie comes to the Bobby Jones Links team with more than four years of sports brand management experience working with Fanatics, supporting some of the most recognizable colleges and universities in the country. Her background also includes work with the PGA TOUR, building the PGA TOUR brand through consumer products. Katie is a graduate of Roanoke College with a Bachelor of Business Administration and a concentration in Marketing. Katie enjoys running half marathons, traveling to National Parks, attending football games and golf tournaments, and trying the newest restaurants in town. Katie fully believes in the Bobby Jones Links’ core purpose of making a difference and strives to do just that every day.

Greg Kuffner
Digital Marketing Manager
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Full Bio
Greg Kuffner
Digital Marketing Manager

Greg is a graduate of the University of Cincinnati where he earned a Bachelor of Sports Administration. Prior to joining Bobby Jones Links, Greg worked at Forest Hills Golf Club in Augusta, GA managing their social media accounts and promoting the club through membership, tee times, outings, and special events. Greg played an integral role in growing Forest Hills’ following on Instagram to more than 1,000 followers in less than 12-months. Prior to his work at Forest Hills, Greg worked on the Hurricane Junior Golf Tour and with the University of Cincinnati Athletic Department, managing social media accounts and providing support for other areas of their marketing departments, including public relations. Greg is a huge sports fan and is always watching his favorite teams. As with all other members of the Bobby Jones Links team, Greg deeply believes and is committed to “Make a Difference.”

Board of Advisors

Steve C. Rockefeller, Jr.
Pleasantville, New York
Full Bio
Steve C. Rockefeller, Jr.
Pleasantville, New York

Steve’s love of golf began when he learned to play golf at the family’s golf course designed by William Flynn at Kykuit, John D. Rockefeller’s estate in the Hudson Valley in New York. He has also been an admirer and passionate student of Bobby Jones since first picking up a golf club.

He serves on numerous boards and has various business interests in the US and China. Presently, he is Chairman of the Board and Chief Executive Officer of Rose Rock Capital. He also serves as a consultant and advisor for a number of emerging companies in a variety of industries, including real estate, commercial banking, renewable energy and asset management

He serves on the Board of Direction of Project Enterprise in New York, the Board of Rockefeller Philanthropy Advisors and the YNCA-YWCA Camping Services Council. He has been a member of the Advisory Board at CEO America, Inc. since February 2006.

He is the Executive Chairman of SixRock Group, LLC, a golf, resort and residential development company with his son, Christian Rockefeller, nephew Sebastian Gumina, and Wayne Morrison.

Mr. Rockefeller received his Master’s degree in Public and Private Management from Yale University and a Bachelor of Arts from Fairfield University.

Wayne Morrison
Philadelphia, Pennsylvania
Full Bio
Wayne Morrison
Philadelphia, Pennsylvania

Wayne is a member of Merion Golf Club where he serves as the club’s archivist.  A passionate student of classic golf course architecture, Wayne is a member of the USGA Museum Committee and is a Founding Member of the USGA Golf Architecture Archive. Of course, it is at Merion in 1930 where Bobby Jones won the Grand Slam.

His currently serves as CEO of the SixRock Group, LLC, a company he founded with Steven C. Rockefeller, Jr., to develop elite real estate and golf courses in the US, Europe and Asia. SixRock often acts as the managing member, providing a scope of services to the developers and owners. The company integrates modern club and resort models with the time-tested design and aesthetics of classic era golf courses.

Wayne has 35 years of experience in finance, leadership, entrepreneurship, capital markets, asset management and sports and leisure real estate development. Prior to 2017, Mr. Morrison was the founder and President of SRGD, LLC, a sports and leisure development company with projects in Tianjin and Chengde in the Peoples Republic of China.  

Wayne is a graduate of the University of Pennsylvania and resides in Haverford, Pennsylvania with his wife Sue and their two sons.  

George Sertl
Atlanta, Georgia
Full Bio
George Sertl
Atlanta, Georgia

George is a member of Atlanta Country Club and avid golfer. He played on his college golf team at the University of Richmond and one of his sons, Owen, is currently a member of the Georgia State University golf team. Golf is an integral part of the Sertl family.

He worked six years for Schwartz Investment Counsel followed by serving as a portfolio manager and managing director for Artisan Partners for 18 years. At Artisan, his group managed three award-winning mutual funds as well as separate institutional accounts, investing in hundreds of businesses across many sectors. Today, George manages investments through his family office in Atlanta, Georgia.

George resides in Atlanta with his wife Alayne and five children. The family is actively involved in many philanthropic and charitable activities including supporting the American Junior Golf Association and Evans Scholarships.

George hold a BA degree in economics and history from the University of Richmond and a Master’s in Economics from St. Louis University.

Mariah Stackhouse
Atlanta, Georgia
Full Bio
Mariah Stackhouse
Atlanta, Georgia

Mariah is a member of the LPGA Tour where she hopes to be the first African-American woman to win a tournament.

Her list of achievements are extraordinary: Stanford graduate and NCAA team champion, lowest score in NCAA history (61), Curtis Cup team member, 4-time All American, more than 100 wins as a junior golfer, and appearances on 60 Minutes and Good Morning America. She was also mentored by and is a good friend of a certain professor at Stanford – former US Secretary of State Condoleezza Rice.

Mariah is a rare leader, role model, and champion. The fact that she happens to be African-American is something for others to dwell on. Mariah is too busy achieving.

Bobby Jones Links seeks her counsel on the Millennial’s perspective on the game and how we can better serve and grow this important segment of the game of golf.

Tim Rosaforte
Jupiter, Florida
Full Bio
Tim Rosaforte
Jupiter, Florida

A veteran writer and Golf Channel broadcast team member, Tim has covered nearly 140 major championships and 15 Ryder Cups since the early 1980s. He has been honored with more than 40 writing awards during his career, including first place in the Golf Writers Association of America (GWAA) magazine in each of the four major categories: feature, column, event coverage and special projects.

In 2014, Rosaforte received the “PGA Lifetime Achievement Award in Journalism” for his contribution to the game. He also is the author of three books: Raising the Bar: The Championship Years of Tiger Woods; Heartbreak Hill: The Anatomy of a Ryder Cup; and Tiger Woods: The Making of a Champion. He has covered golf for Sports Illustrated, Golf Digest, Golf Illustrated and Links Magazine, as well as several Florida newspapers.

A graduate of the University of Rhode Island, Rosaforte resides in Jupiter, Fla., with his wife, Genevive, and has two daughters, Genna and Molly.

Billy Andrade
PGA Champions Tour
Full Bio
Billy Andrade
PGA Champions Tour

Billy currently plays on the PGA Champions Tour.

A graduate of Wake Forest University, Billy has a long list of accomplishments including leading the Demon Deacons to an NCAA Championship, playing on the Walker Cup, and four PGA Tour wins. In 2014, when he turned 50 years old, Billy joined the Champions Tour due to his career earnings and multiple victories on the PGA Tour.

Billy is also an active contributor to charity. He and fellow PGA Tour professional Brad Faxon received the Golf Writers of America’s 1999 Charlie Bartlett Award for their “unselfish contributions to society,” and the American Heart Association’s 2002 Gold Heart Award in recognition of their charity efforts. Together, they run Billy Andrade/Brad Faxon Charities for Children, Inc., a non-profit organization that, as of 2005, has donated over $3 million to needy children in Rhode Island and southern Massachusetts. Every fall Billy and PGA Tour player Stewart Cink co-host the East Lake Invitational held at East Lake Golf Club, where Bobby Jones learned to play golf.

Billy resides in Atlanta, with his wife, Jody, and their children Cameron and Grace

Experience at every type of club imaginable

We don’t list our clients and clubs on our website. However, if you ask, we can tell you who we serve and provide you with as many references as you require. Our map of experience shown here includes all of the clubs our partners and our company have managed or operate today as Bobby Jones Links. We show this so that you know there’s a lot of experience, at every type of club imaginable, assisting you when you engage Bobby Jones Links.

We Own our Company

We own our company and are not driven by any investor expectations nor do we leverage our operational leadership across far too many clubs. And unlike many companies in our business, we don’t ask for long term management agreements with large breakup fees. If you like what we do, you’ll keep us. For more than two decades our clients have renewed our management services more than any other company.