Covid-19 Update from Bobby Jones Links
Insights from Bobby Jones Links

About Robert Tyre Jones, Jr.

About Robert Tyre Jones Jr.
Fascinating Facts About the Incredible Bobby Jones
Bobby was only six years old when as a skinny youngster he won a six-hole tournament at East Lake against Alexa Stirling, East Lake’s first champion.
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About Robert Tyre Jones Jr.
Our Favorite Bobby Jones Quotes
"I never learned anything from a match I won.”
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Management Advice

Management Advice
Coronavirus and the Way Forward | Making Clubs Safe
It will be a long time before our clubs return to normal, or near-normal – most likely not until sometime in 2021.
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Management Advice
Coronavirus and the Way Forward | Dining at Your Club
Dining at private clubs will not be the same for a long time. It will be normal, someday. But for now, it will be radically different.
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Management Advice
What Great Boards Don't Do
Poor boards create more problems than they solve. Here’s what to look for.
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Management Advice
What Great Boards Do
All great boards of directors have certain qualities
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Management Advice
Ten Tips For A Successful Pro Shop
A well run pro shop should earn at least a 30% gross profit.
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Management Advice
Yes, F&B Can Be Profitable
Food and beverage is the hardest department to manage at a club. Period. End of Story.
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Management Advice
The Two Golden Rules of Construction and Renovation
Bobby Jones Links and leadership partners have overseen the development of at least $330 million of new golf course and clubhouse construction.
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Management Advice
Membership is a Bell Curve
A successful membership plan also has attractive plans as members age and their ability to pay decreases.
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Management Advice
Dynamic Pricing: An Integral Part Of Yield Management
Without a dynamic pricing model, you are leaving money on the table.
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Why Bobby Jones Links?

Why Bobby Jones Links?
BJL. Where History And Innovation Really Do Play
Our motto is Where History and Innovation Play. Not only was Bobby Jones one of the greatest golfers of all time, after he sank the Grand Slam winning putt on the 11th hole at Merion Golf Club, he became a serial entrepreneur and inventor. So, how well have we done to follow in his footsteps?
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Why Bobby Jones Links?
Elite Clubs Are A Business Too
Clubs are a business. That may sound self-evident, but many clubs, particularly many great private clubs, still don’t approach them as one.
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Why Bobby Jones Links?
Thank You Ritz Carlton. Thank You Chick-Fil-A.
When we changed from Mosaic Clubs to Bobby Jones Links, we spent tens of thousands of dollars and countless days being trained by Ritz Carlton and Chick-Fil-A experts on how to create a customer service culture that was remarkable and sustainable.
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Why Bobby Jones Links?
Peace of Mind: We’ll Manage Your Club So It Does Not Manage You.
This business of managing and owning a successful and profitable club today is a tough one.
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Membership Insights

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Thought Provoking Insights

Thought Provoking
An Open Letter To Our Government: Let Golf Go On. It's A Walk In The Park.
Isolation is extremely hard for us. We are social beings whose physical and mental health depends on connection to others and being outside in the great outdoors.
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Thought Provoking
Older than the Piano. More than McDonalds.
Golf, and golf and country clubs, are not going away. All this talk about golf’s demise is wrong.
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Thought Provoking
The Next Generation Speaks
Some of our young members and customers recently provided us with some very interesting feedback about how we can do better.
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Thought Provoking
What Topgolf Teaches Us
For nearly 100 years, the country club was the center of the social universe for many Americans. It was where business was done, generations grew up, families had fun, and members dined regularly.
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Management Advice
Continual Capital Investment | It's Really Do or Die
Recently, Ray Cronin of Club Benchmarking released an eye-opening white paper to the industry on the importance of forward-looking capital plans, strong balance sheets, and the indisputable fact that private clubs compete on value, not price.
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Why Bobby Jones Links?
Elite Clubs Are A Business Too
Clubs are a business. That may sound self-evident, but many clubs, particularly many great private clubs, still don’t approach them as one.
Read More
Why Bobby Jones Links?
Peace of Mind: We’ll Manage Your Club So It Does Not Manage You.
This business of managing and owning a successful and profitable club today is a tough one.
Read More
Management Advice
Coronavirus and the Way Forward | Making Clubs Safe
It will be a long time before our clubs return to normal, or near-normal – most likely not until sometime in 2021.
Read More
Management Advice
Coronavirus and the Way Forward | Dining at Your Club
Dining at private clubs will not be the same for a long time. It will be normal, someday. But for now, it will be radically different.
Read More
Management Advice
Yes, F&B Can Be Profitable
Food and beverage is the hardest department to manage at a club. Period. End of Story.
Read More
Thought Provoking
An Open Letter To Our Government: Let Golf Go On. It's A Walk In The Park.
Isolation is extremely hard for us. We are social beings whose physical and mental health depends on connection to others and being outside in the great outdoors.
Read More
Management Advice
Membership is a Bell Curve
A successful membership plan also has attractive plans as members age and their ability to pay decreases.
Read More
Why Bobby Jones Links?
Thank You Ritz Carlton. Thank You Chick-Fil-A.
When we changed from Mosaic Clubs to Bobby Jones Links, we spent tens of thousands of dollars and countless days being trained by Ritz Carlton and Chick-Fil-A experts on how to create a customer service culture that was remarkable and sustainable.
Read More

Strong
Independent
and Attentive

The principals of Bobby Jones Links own the company - we are not driven by investor expectations and pressures. Our balance sheet is strong.

As a result, we don’t leverage our operational leadership across too many clubs. And unlike many companies in our business, we don’t require long term management agreements with large breakup fees. If you like what we do, you’ll keep us. For more than two decades our clients have renewed our management services more than any other company.