Covid-19 Update from Bobby Jones Links

About Robert Tyre Jones, Jr.

About Robert Tyre Jones Jr.
Fascinating Facts About the Incredible Bobby Jones
Bobby was only six years old when as a skinny youngster he won a six-hole tournament at East Lake against Alexa Stirling, East Lake’s first champion.
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About Robert Tyre Jones Jr.
Our Favorite Bobby Jones Quotes
“Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots – but you have to play the ball as it lies."
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Management Advice

Management Advice
Good Boards. Bad Boards. Knowing the Difference.
There are some club Boards that have mastered great governance and deliver remarkable results. Yet there are others that fail miserably, creating more problems than they solve.
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Management Advice
The Incredibly Revealing (And Often Shocking) Club Checkup
Years ago we adopted the Entrepreneurial Operating System (EOS) as a management tool. That was one of the best decisions we ever made.
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Management Advice
Are You Selling Golf For Less Than Cost?
Only 45% of the over 14,000 golf facilities in the U.S. are “profitable.” Put another way, 55% are not.
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Management Advice
Lies, Damn Lies, and Statistics
There is a famous saying erroneously attributed to Mark Twain that says there are three kinds of lies: lies, damn lies, and statistics.
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Management Advice
Continual Capital Investment | It's Really Do or Die
Recently, Ray Cronin of Club Benchmarking released an eye-opening white paper to the industry on the importance of forward-looking capital plans, strong balance sheets, and the indisputable fact that private clubs compete on value, not price.
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Management Advice
What Great Boards Don't Do
Poor boards create more problems than they solve. Here’s what to look for.
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Management Advice
What Great Boards Do
All great boards of directors have certain qualities
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Management Advice
Ten Tips For A Successful Pro Shop
A well run pro shop should earn at least a 30% gross profit.
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Management Advice
Yes, F&B Can Be Profitable
Food and beverage is the hardest department to manage at a club. Period. End of Story.
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Management Advice
Top Three Membership Retention Strategies
Member retention always plays second fiddle to new membership sales. But it shouldn’t. It is just as important.
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Management Advice
The Two Golden Rules of Construction and Renovation
Bobby Jones Links and leadership partners have overseen the development of at least $330 million of new golf course and clubhouse construction.
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Management Advice
Membership is a Bell Curve
A successful membership plan also has attractive plans as members age and their ability to pay decreases.
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Management Advice
Dynamic Pricing: An Integral Part Of Yield Management
Without a dynamic pricing model, you are leaving money on the table.
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Why Bobby Jones Links?

Why Bobby Jones Links?
Caddyshack | It’s Just Not The Best Movie Ever Made
There’s always a raging debate about the best movie ever made. Note, we did not say golf movie. The best movie, period.
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Why Bobby Jones Links?
Buying Power | Fact Or Fiction?
If you have entertained hiring a premier club management company, we’re sure you have heard this, particularly when it relates to buying power. Which leads to one of the questions prospective clients frequently ask us, “Can you really save us money on our purchases?”
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Why Bobby Jones Links?
We'll Bring The Data If You Bring The Coffee
The great statistician and consultant W. Edwards Deming notably said “In God We Trust. All Others Bring Data.” Deming was a champion of using data and measurement to properly understand and quantify current performance against a standard. He benchmarked.
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Why Bobby Jones Links?
Culture Eats Strategy For Breakfast
Our service and employee-centric culture is already pretty darn good and is one of the reasons you should hire Bobby Jones Links over the mega-management companies. But becoming really remarkable like Chick-Fil-A, or the Ritz-Carlton, is our primary focus - and is a pursuit that will never be perfected.
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Why Bobby Jones Links?
We Love The Entrepreneurial Operating System. You Should Too!
After considering the many others, we chose and use the Entrepreneurial Operating System at Bobby Jones Links. It’s powerful way of working on, and in, your business.
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Why Bobby Jones Links?
Bobby Jones Links is Lighting a Fire
From 1916 to 1930, from Merion as a boy to Merion as a man, Bobby Jones set the golf world ablaze, playing in 52 tournaments, winning 23 of them, while more than half the time he was in high school or college.
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Why Bobby Jones Links?
BJL. Where History And Innovation Really Do Play
Our motto is Where History and Innovation Play. Not only was Bobby Jones one of the greatest golfers of all time, after he sank the Grand Slam winning putt on the 11th hole at Merion Golf Club, he became a serial entrepreneur and inventor. So, how well have we done to follow in his footsteps?
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Why Bobby Jones Links?
Why Professional Management?
Professional club management began when Robert H. Dedman Sr. created ClubCorp in the 1950’s. Dedman was famous for saying, “The club business is nobody's business because it's nobody's business.” This rings just as true today as it did then.
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Why Bobby Jones Links?
Elite Clubs Are A Business Too
Clubs are a business. That may sound self-evident, but many clubs, particularly many great private clubs, still don’t approach them as one.
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Why Bobby Jones Links?
Thank You Ritz Carlton. Thank You Chick-Fil-A.
When we changed from Mosaic Clubs to Bobby Jones Links, we spent tens of thousands of dollars and countless days being trained by Ritz Carlton and Chick-Fil-A experts on how to create a customer service culture that was remarkable and sustainable.
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Why Bobby Jones Links?
Peace of Mind: We’ll Manage Your Club So It Does Not Manage You.
This business of managing and owning a successful and profitable club today is a tough one.
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Membership Insights

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Thought Provoking Insights

Thought Provoking
What's In A Brand?
Branding has been around for a while….at least 4700 years in fact. According to a Smithsonian article, Egyptian tomb artwork depicted livestock branding as far back as 2700 BC, a practice that still exists today!
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Thought Provoking
Coronavirus and the Way Forward | Making Clubs Safe
It will be a long time before our clubs return to normal, or near-normal – most likely not until sometime in 2021.
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Thought Provoking
Coronavirus and the Way Forward | Dining at Your Club
Dining at private clubs will not be the same for a long time. It will be normal, someday. But for now, it will be radically different.
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Thought Provoking
An Open Letter To Our Government: Let Golf Go On. It's A Walk In The Park.
Isolation is extremely hard for us. We are social beings whose physical and mental health depends on connection to others and being outside in the great outdoors.
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Thought Provoking
Older than the Piano. More than McDonalds.
Golf, and golf and country clubs, are not going away. All this talk about golf’s demise is wrong.
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Thought Provoking
The Next Generation Speaks
Some of our young members and customers recently provided us with some very interesting feedback about how we can do better.
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Thought Provoking
What Topgolf Teaches Us
For nearly 100 years, the country club was the center of the social universe for many Americans. It was where business was done, generations grew up, families had fun, and members dined regularly.
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Management Advice
The Incredibly Revealing (And Often Shocking) Club Checkup
Years ago we adopted the Entrepreneurial Operating System (EOS) as a management tool. That was one of the best decisions we ever made.
Read More
Why Bobby Jones Links?
Caddyshack | It’s Just Not The Best Movie Ever Made
There’s always a raging debate about the best movie ever made. Note, we did not say golf movie. The best movie, period.
Read More
Why Bobby Jones Links?
Buying Power | Fact Or Fiction?
If you have entertained hiring a premier club management company, we’re sure you have heard this, particularly when it relates to buying power. Which leads to one of the questions prospective clients frequently ask us, “Can you really save us money on our purchases?”
Read More
Why Bobby Jones Links?
We'll Bring The Data If You Bring The Coffee
The great statistician and consultant W. Edwards Deming notably said “In God We Trust. All Others Bring Data.” Deming was a champion of using data and measurement to properly understand and quantify current performance against a standard. He benchmarked.
Read More
Why Bobby Jones Links?
Culture Eats Strategy For Breakfast
Our service and employee-centric culture is already pretty darn good and is one of the reasons you should hire Bobby Jones Links over the mega-management companies. But becoming really remarkable like Chick-Fil-A, or the Ritz-Carlton, is our primary focus - and is a pursuit that will never be perfected.
Read More
Why Bobby Jones Links?
Bobby Jones Links is Lighting a Fire
From 1916 to 1930, from Merion as a boy to Merion as a man, Bobby Jones set the golf world ablaze, playing in 52 tournaments, winning 23 of them, while more than half the time he was in high school or college.
Read More
Why Bobby Jones Links?
We Love The Entrepreneurial Operating System. You Should Too!
After considering the many others, we chose and use the Entrepreneurial Operating System at Bobby Jones Links. It’s powerful way of working on, and in, your business.
Read More
Thought Provoking
What's In A Brand?
Branding has been around for a while….at least 4700 years in fact. According to a Smithsonian article, Egyptian tomb artwork depicted livestock branding as far back as 2700 BC, a practice that still exists today!
Read More
Management Advice
Are You Selling Golf For Less Than Cost?
Only 45% of the over 14,000 golf facilities in the U.S. are “profitable.” Put another way, 55% are not.
Read More
Why Bobby Jones Links?
BJL. Where History And Innovation Really Do Play
Our motto is Where History and Innovation Play. Not only was Bobby Jones one of the greatest golfers of all time, after he sank the Grand Slam winning putt on the 11th hole at Merion Golf Club, he became a serial entrepreneur and inventor. So, how well have we done to follow in his footsteps?
Read More

IT’S ABOUT YOUR CLUB, NOT OUR BRAND

The Bobby Jones name can be an asset to your club, but that’s not our focus. We realize every club is unique and its brand is special, which is why it is about you, not us, and why we always work in the background.