Covid-19 Update from Bobby Jones Links

We’re different by design

Bobby Jones Links, like our namesake, is forward thinking and service oriented. We’re different, by design. We rely on data analytics to guide strategy and take a hands-on, client centric approach to partnering with you to achieve your goals. Making a difference for your club, members, customers, and employees is central to our culture and drives everything we do. It’s about solving your problems, making your life easier, and developing long lasting relationships along the way. This is a Bobby Jones Links difference.

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WE BUILD PARTNERSHIPS NOT PORTFOLIOS

While we are well-funded and employee owned, we are not driven by investor expectations or tasked to grow at any cost or by spreading our people across too many clubs. Instead, and as we have for twenty years, we spend a lot of time with our clients and develop long-lasting partnerships with them. We are a family of clubs and people, not a portfolio. Corporate bureaucracy and large company hierarchy don’t exist at Bobby Jones Links. This is also a Bobby Jones Links difference.

How We Deliver
Friends are a man’s priceless treasures and a life rich in friendship is full indeed.
Bobby Jones on the Importance of Relationships

YES IS THE ANSWER. WHAT IS YOUR QUESTION?

We really do believe culture eats strategy for breakfast. Our obsession with service excellence and growing, engaged employees was taught to us by and modeled after companies that continually do it the best. In fact, we created a unique position for our industry, a Vice-President of Culture and Coaching, who along with his team is committed to ensuring every associate is a steward of service excellence and an ambassador of a culture based on respect, trust and family values – all qualities Bobby Jones personified. This is how Bobby Jones Links makes a difference.

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THE SECRET TO GOLF AND BUSINESS IS TO TURN THREE SHOTS INTO TWO

Our professional support experts in operations, food and beverage, membership, sales and marketing, accounting, agronomy, and construction are the most experienced team of professionals in the industry.  Armed with an array of tools, best practices, a wealth of resources, and a can-do attitude we achieve your club’s goals. Unlike many management companies, we charge only one fee. There are no additional charges for services such as centralized accounting or marketing. We will not tie you up with long contracts or egregious breakup fees. In fact, if you are not happy with our service for any reason, we will give you your money back. This is the famous Bobby Jones Links guarantee.

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You may just as well as praise me for not breaking into banks. There is only one way to play this game.
Bobby Jones on calling penalty strokes on himself

It's about Your Club

IT’S ABOUT YOUR CLUB,
NOT OUR BRAND

The Bobby Jones name can be an asset to your club, but that’s not our focus. We realize every club is unique and its brand is special, which is why it is about you, not us, and why we always work in the background.

WE DIG
REALLY DEEP

By listening and getting to know you and your goals, by performing an extensive market analysis, collecting data and benchmarking, and digging deep into your operations, we will provide you with a vision and business plan designed to make a big difference.

WE THINK
LIKE OWNERS

We think like owners because we are owners. Once you have played this role, you learn to make much better decisions. Experience is the best teacher.

On behalf of the Bobby Jones family, I highly recommend our management partner, Bobby Jones Links.  As a family, we considered lending our grandfather's name to other organizations over the years. We chose our partner, not because they are the biggest, but because they are the best at what they do.  Bobby Jones Links' experience, combined with their commitment to innovation, service excellence, and integrity really won us over. We hope they will win you over, too.

Bob Jones IV

HOW WE DELIVER

Bobby Jones Links offers expertise in every area of club management as well as a full suite of systems, tools, and resources to manage your club. We deliver this through a customer and associate centric culture, by leading change and innovation, and making our clubs more relevant, fun and profitable.

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CASE STUDIES IN MAKING A DIFFERENCE

Bobby Jones Links has improved every club we have touched, with substantial improvements to financial performance, enhanced member and customer experiences, successful renovations, and much more.

Case Studies

EXPLORE OUR CLUBS AND COMMUNITIES

Our clients include a diverse collection of private clubs, destination resorts, daily fee clubs and communities. When added to the hundreds of clubs our company and leadership team has managed as well, a wealth of experience awaits you.

Explore our Clubs

Strong
Independent
and Attentive

The principals of Bobby Jones Links own the company - we are not driven by investor expectations or private equity pressure. The benefit to you is happier associates and long-term thinking.

As a result, we don’t leverage our operational leadership across too many clubs. And unlike many companies in our business, we don’t require long-term management agreements with large breakup fees. If you like what we do, you’ll keep us. For more than two decades our clients have renewed our management services more than any other company.