Where History and Innovation Play

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A Modern Company
with Historic Roots

Remarkable results happen when you engage Bobby Jones Links. Our roots are historic, yet we are a 21st century club developer and manager making clubs relevant and modern while delivering optimal financial performance. Our solutions and innovations are based on our team’s collective experience at more than 500 clubs and in the spirit of one of the greatest players and entrepreneurs of all time, Bobby Jones.

ABOUT US
The secret to golf, and business, is to turn three shots into two.

A Culture of service and Hospitality

We are an employee and customer service centric company. Peak performance happens when cohesive, fully engaged teams work together in a growing work environment, which is why we place so much emphasis on our associates’ growth and education. Our service excellence culture is modeled after at the finest hospitality organization in the world, The Ritz Carlton.

How We Deliver
I never learned, anything from a match I won.

Driving Peak Performance

We improve a club’s financial performance significantly, understanding that increasing the value proposition is the solution and cutting one’s way to prosperity never works. Bobby Jones Links will enhance the experience a customer or member has at your club through truly professional management, superb service, and talented people. That’s how we drive peak financial performance and why our average bottom line improvement to our clubs is well over half a million dollars.

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The Art of Club Management

We offer you true professional management, a proven process we call the Art of Club Management, years in the making. Bobby Jones Links sophisticated financial systems, robust operating polices, tools, resources, and procurement power are powerful and deliver results. We tailor this to each club while giving our club leaders freedom to be different and innovative as no two clubs are the same.

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No putt, or detail, is
too small to be despised.

Different than the rest

Bobby Jones Links will pay far more attention to you than the mega-management companies. You won’t get lost in a portfolio with us. Attention to our clients is a hallmark of ours since our first client. We back this pledge with the most powerful guarantee in the business.

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Friends are a man’s priceless treasures and a life rich in friendship is full indeed.

We Own our Company

We own our company and are not driven by any investor expectations nor do we leverage our operational leadership across far too many clubs. And unlike many companies in our business, we don’t ask for long term management agreements with large breakup fees. If you like what we do, you’ll keep us. For more than two decades our clients have renewed our management services more than any other company.