Leadership Center

THE BOBBY JONES LINKS LEADERSHIP CENTER

A man sitting in the back of an old car.

TRANSFORMING CLUBS THROUGH EXCEPTIONAL SERVICE AND INSPIRATIONAL LEADERSHIP

The Bobby Jones Links Leadership Center offers comprehensive training focused on three pillars of success – vibrant club cultures, inspirational leadership, and exceptional service.

The Leadership Center was established to fill the need where authentic club leadership and unparalleled service are paramount yet are missing at a club. Drawing on our decades of club experience and studying the best practices of the most admired service companies in America, including the Ritz-Carlton, the Bobby Jones Links Leadership Center crafted our service and leadership training programs to fill this gap.

We invite you to embark on a transformative learning journey that surpasses conventional club training. Whether you are a club seeking to engage us or an individual pursuing personal growth, we will empower you to become a master in delivering extraordinary member and guest experiences while excelling in leadership.

At the Bobby Jones Links Leadership Center, we don't just talk about leadership and service; we live it every day.

The Key Elements Of Bobby Jones Links Leadership Center Training

The Bobby Jones Links Leadership Center offers a comprehensive training program comprising eight key components, outlined briefly below. These modules are presented primarily in person at our clubs, and occasionally online via virtual platforms.

THE CUSTOMER* JOURNEY ASSESSMENT

There are three avenues available for you to engage us and enjoy the benefits of the Leadership Center’s programs.

ESTABLISHING YOUR "WHY"

We meet with your key leaders to develop cultural standards, a core purpose, core values, and service standards for your club.

KEY LEADER WORKSHOP

In this part team-building, part lecture workshop, we provide the department heads with the tools to improve their leadership skills and build a service-based culture.

FRONTLINE TEAM WORKSHOP

In this motivational workshop, your frontline teams will learn how important they are and how to offer remarkable service.

CUSTOMER JOURNEY CREATION

In this key workshop, we work with your club’s department leaders to develop and implement a customized customer journey for your club.

TRAINING THE TRAINER

In this workshop, we teach the department leaders how to use the customer journey as a training tool.

TRAINING THE FRONTLINE TEAMS

This interactive training will teach your frontline teams how to execute your club’s customized customer journey.

CREATING A ROBUST ORIENTATION PROCESS

We work with your Human Resources staff and General Manager to create a comprehensive, authentic, and warm “welcome to the club” orientation program.

*Please note: the term “customer” is used interchangeably with “member” and “guest.”

“I never learned anything from a match I won.”

Bobby Jones

The Essential Training at Our Clubs

The following essential on-site program at each club complements the foundational training from the Bobby Jones Links Leadership Center. Together, these two initiatives address a critical gap in training—one that is often overlooked or entirely absent in club training—delivering meaningful and lasting impact at the club level.

For the General Manager

lesson 1

Setting Expectations

lesson 2

Leadership, Culture, and Mentoring

lesson 3

The Art of Hiring

lesson 4

The New Hire Orientation

lesson 5

Training the Frontline Team for Service

lesson 6

The Daily General Manager Journey

lesson 7

Conflict Resolution

For the Department Heads

lesson 1

Cultural Training

Our Club’s Culture
Bobby Jones – The Man
Making a Difference
Associate Empowerment
Associate Recognition

Training and Reinforcement
Caddyshack, Our Online Toolbox
Our 17 Service Standards
Self-Evaluation
Leadership and Coaching

lesson 2

The Customer Journey

lesson 3

The Daily Huddle

For the Frontline Staff

lesson 1

Cultural and Service Training

J.U.S.T. You Are Just the Most Important People
Making Emotional Connections
The Value of the Customer Experience
Associate Empowerment
The Customer Journey
Reading Your Customer

Club Presentation and Appearance
Anticipating Customer Needs
Interactions, Not Transactions
The Difference Between Internal Customers vs. External Customers
The Basic Steps of Service
Using Elevated Language

lesson 2

Field Training by Department

Food and Beverage
Outside Golf Services
Inside Golf Services

It would be our pleasure to learn more about your goals and discuss what the Bobby Jones Links Leadership Center can do for your organization.