Leadership Center

TRANSFORMING CLUBS THROUGH EXCEPTIONAL SERVICE AND INSPIRATIONAL LEADERSHIP

The Bobby Jones Links Leadership Center offers comprehensive training focused on three pillars of success – vibrant club cultures, inspirational leadership, and exceptional service.

The Leadership Center was established to fill the need where authentic club leadership and unparalleled service are paramount yet are missing at a club. Drawing on our decades of club experience and studying the best practices of the most admired service companies in America, including the Ritz-Carlton, the Bobby Jones Links Leadership Center crafted our service and leadership training programs to fill this gap.

We invite you to embark on a transformative learning journey that surpasses conventional club training. Whether you are a club seeking to engage us or an individual pursuing personal growth, we will empower you to become a master in delivering extraordinary member and guest experiences while excelling in leadership.

At the Bobby Jones Links Leadership Center, we don't just talk about leadership and service; we live it every day.

HOW DO YOU ENGAGE US TO MAKE A DIFFERENCE?

There are two avenues available for you to engage us and enjoy the benefits of the Leadership Center’s programs.

PROFESSIONAL CLUB MANAGEMENT ONSITE TRAINING AT YOUR CLUB

ONSITE TRAINING AT YOUR CLUB

There are eight components, briefly described here, that comprise the leadership training offered by the Bobby Jones Links Leadership Center. A full description of each one and how to engage us is available by contacting us below. Client clubs hire us to teach some or all of these modules, depending on their needs and club assessment.

Module 1

THE CUSTOMER* JOURNEY ASSESSMENT

There are three avenues available for you to engage us and enjoy the benefits of the Leadership Center’s programs.

Module 2

ESTABLISHING YOUR "WHY"

We meet with your key leaders to develop cultural standards, a core purpose, core values, and service standards for your club.

Module 3

KEY LEADER WORKSHOP

In this part team-building, part lecture workshop, we provide the department heads with the tools to improve their leadership skills and build a service-based culture.

Module 4

FRONTLINE TEAM WORKSHOP

In this motivational workshop, your frontline teams will learn how important they are and how to offer remarkable service.

Module 5

CUSTOMER JOURNEY CREATION

In this key workshop, we work with your club’s department leaders to develop and implement a customized customer journey for your club.

Module 6

TRAINING THE TRAINER

In this workshop, we teach the department leaders how to use the customer journey as a training tool.

Module 7

TRAINING THE FRONTLINE TEAMS

This interactive training will teach your frontline teams how to execute your club’s customized customer journey.

Module 8

CREATING A ROBUST ORIENTATION PROCESS

We work with your Human Resources staff and General Manager to create a comprehensive, authentic, and warm “welcome to the club” orientation program.

*To keep it simple, we use the term “customer”, but it also synonymous with members and their guests.

“I never learned anything from a match I won.”

Bobby Jones

It would be our pleasure to learn more about your goals and discuss what the Bobby Jones Links Leadership Center can do for your organization.

THE BOBBY JONES LINKS LEADERSHIP CENTER

TRANSFORMING CLUBS THROUGH EXCEPTIONAL SERVICE AND INSPIRATIONAL LEADERSHIP

HOW DO YOU ENGAGE US TO MAKE A DIFFERENCE?

ONSITE TRAINING AT YOUR CLUB