Covid-19 Update from Bobby Jones Links

How We Deliver

The Two Ways We Can Serve You

Turnkey Management

Bobby Jones Links offers turnkey management and oversight of all of the operations and amenities of your club or golf course. We manage the entire club, so you don’t have to - and so it does not manage you. Most of our clients prefer this holistic option - yet it never means they lose control of the club.

Advisory and Assistance

Many of our clients engage Bobby Jones Links to provide a la carte services and solutions and to work quietly in the background. In this case, we tailor our services and solutions to your needs, whether it is just one or many. Advice and assistance is a more targeted option where we can make a substantial difference for you without a long-term commitment and at less cost.

On the golf course, a man may be a dogged victim of inexorable fate, be struck down by an appalling stroke or tragedy, become the hero of an unbelievable melodrama, or the clown in a side-splitting comedy – any of these within a few hours, and all without having to bury a corpse or repair a tangled personality.

Our Solutions


We manage all amenities, including golf, agronomy, food and beverage, racquet sports, aquatic, fitness, spa, marina, golf instruction, HOA management, and lodging. The center point of our platform is Carpe Diem, Bobby Jones Links’ master operations manual and platform. However, we acknowledge that every club is different and thus offer each considerable freedom within our framework.


Bobby Jones Links excels in this notoriously difficult area to manage well. We have mastered making food and beverage perform much better financially while offering our customers and members delightful and ever-changing culinary and catered experiences.


Bobby Jones Links’ best practices ensure your playing surfaces are visually appealing, turf health is maximized, and safety standards, environmental stewardship, and sustainability guidelines are followed - all while working within your financial needs.


The Bobby Jones Links team has overseen the sale of tens of thousands of memberships. We use industry-leading market analysis to understand your club's membership potential and leverage that business intelligence to deliver a data-driven sales, marketing, and retention plan.


We created Jones University for our associates to continuously learn more about every aspect of their area through classes and on-site education. The core of Jones University is customer and member service training led by a Vice-President of Culture and Coaching and his team, a unique offering in our industry.


We build multi-channel and highly choreographed campaigns for our clients. While we are highly experienced in traditional media, our specialty is the digital world, including website development, social media, search engine marketing, email marketing, data collection and analysis, mobile apps, and more.


Bobby Jones Links specializes in club communications, whether compelling social media, a continuous stream of news releases, dynamic websites, weekly dashboards, or effective club newsletters.


We continually seek to reduce our clients’ exposures while providing significant savings for them on insurances such as health, life, workers' compensation, property, and employment practices. We research and find the most competitive yet comprehensive insurance coverages, leveraging our size to your benefit.


We work with our clients to develop capital improvement and renovation plans that provide a return on investment. We know how to do this, having managed over $350 million of course and clubhouse development and renovation with some of the most famous architects in the industry.


Our human resources team ensures our associates are recruited, onboarded, trained, and guided professionally, knowing the people at your property are the most important asset. Through Caddyshack, our online best practices and Human Resources vault, BJL club leaders can access a multitude of training aids, manuals, forms, and files they need for this vital department.


We leverage our size and work our vendor relationships into significant savings for you, enabling us to receive the lowest possible pricing, often resulting in tens of thousands of dollars in savings every year for your club.


Bobby Jones Links offers a comprehensive suite of financial and accounting services, resulting inefficiencies and reporting exceeding what most clubs can do independently. Our cloud-based systems enable club leaders to input and analyze data faster and more efficiently so that they can spend more time in other essential areas.


This is where history and innovation play. Through our tributary of innovative partners and vendors, plus initiatives of our own, we leverage the latest point of sale systems, website designs, club apps, teaching technology, golf cart GPS, cloud-based accounting, CRM systems, social media, maintenance equipment, etc., to optimize efficiencies and enhance member and guest enjoyment of your club.


Social media is critical to creating connectivity, sharing club news, and maximizing website views. It’s now a major tool to drive membership sales, promote play, sell special events, host golf outings, etc., replacing traditional media in many instances. Bobby Jones Links has one of the most talented social media teams in the business, regularly posting compelling information for each of our clubs.

You swing your best when you have the fewest things to think about.

What You Can Expect

When you engage Bobby Jones Links, you can count on many improvements to your club. However, there are certain things you can count on when you engage Bobby Jones Links, no matter what type of club you have.
You'll Be Unique

We recognize that every golf course and club is different. Cookie cutter management and large portfolio management are not what we do. We listen to what you need and tailor our solutions to those needs.

Your customer and member service culture will change

Through continual Jones University training, daily huddles, the establishment of service standards, and regular recognition of great performances by the club staff, we create a culture of uncompromising service, one modeled after and taught to us by the Ritz-Carlton and Chick-fil-A companies.

Your Financial Performance Will Improve Substantially

Driven by top-line revenue growth, careful expense management, national accounts buying power, and our proven management systems, your property’s net operating income improvement will improve. Our bottom line improvement has ranged from $100,000 to as high as $1.5 million for our client clubs.

Your Club Leadership Will Be More Effective

A club staff and General Manager powered by the resources of Bobby Jones Links will consistently outperform those working alone and without our help, tools, systems, support, and training. Imagine years of experience and expertise at their fingertips.

Your Club Will Become More Modern and Relevant

We don’t leave tradition behind, but we lead in innovation and change, which is why our motto is where history and innovation play. Bobby Jones was an innovator and entrepreneur– and Bobby Jones Links is as well.

Your club's Brand Awareness Will Grow

Our sales, marketing, and membership programs are powerful and effective in growing your brand, which will always be the primary focus of every marketing campaign. Add the value of the Bobby Jones name, and you have a recipe for increased awareness and sales.

Your Toughest Challenges Will Be Solved

Issues such as “how do we lose less or even make a profit in food and beverage and still offer a great dining experience?” and “How do we attract and retain club staff?” or “How do we reserve more funds for future improvements?” are classic problems we address.  

you’ll have a partner who we will be there

Our company was built on providing hands-on service one client at a time and frequent visits to our clubs.  We are a company where interactions, not transactions, matter, committing more resources to achieve your goals than our larger, less visible peers.

you’ll save money through our buying power

Our size and vendor relationships afford significant buying power resulting in substantial savings in general, particularly when purchasing new maintenance equipment and golf cars. Sometimes this can be $100,000 or more per year.

we will educate you

Our company leadership stays current with industry trends, changes, and innovations. We share what we learn with you regularly, making your job easier as a golf course owner or private club Board member.

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