Our agronomic philosophy is simple: deliver outstanding playing conditions while meeting the financial goals of your club. We understand that exceptional turf quality is a cornerstone of the golf experience, and we have the expertise to deliver it across a variety of climates and grass types, from cool-season Bent grasses to the latest warm-season Bermuda hybrids.

Our team follows time-tested best practices to ensure:

• Consistently superior turf conditions
• Immaculate course presentation and attention to detail
• Safe, efficient work environments for grounds staff
• Responsible and sustainable environmental practices

Sustainability as a Standard

Environmental stewardship is integral to every Bobby Jones Links-managed course. Our agronomic programs emphasize the use of organic fertilizers where feasible, targeted chemical applications, water conservation, and the preservation of wildlife habitats. We also prioritize responsible stormwater management, ensuring that our practices support the health of the local ecosystem.

Expert Oversight and Collaboration

BJL’s agronomic leadership is headed by Ken Mangum, Vice President of Agronomy and a member of the Georgia Golf Hall of Fame. Ken collaborates directly with your course superintendent to develop a tailored agronomy plan and provide hands-on support through regular visits. His extensive knowledge and leadership ensure challenges are addressed promptly and course standards remain uncompromising. To further elevate performance across all clubs, we conduct regular superintendent seminars and virtual roundtables to share best practices, evaluate vendor performance, and assess equipment needs, creating a culture of continuous improvement and excellence.

Centralized Accounting

Bobby Jones Links' finance and accounting group, based in our Club Support Center in Atlanta, will ensure accurate and timely financial reporting, providing comprehensive accounting and financial reporting, which includes balance sheets, income statements, cash flow statements, cost of sales reports, and all balance sheet reconciliations.  We adhere to Generally Accepted Accounting Principles (GAAP) standards for accounting practices, ensuring consistency, transparency, and comparability in our financial reporting.

Point of Sale Systems

We are fluent in all major POS systems, and we don’t require a club to adopt a specific POS system. Our cloud-based Sage Intacct and Bill.com software for processing payables and payroll enables our club leaders to input and analyze data faster and more efficiently than ever, allowing them to spend more time in other important areas, such as serving customers and members.

Compliance

We conduct regular reviews and internal audits. Our company utilizes a third-party accounting system that meets SOC 1 and 2 security standards.

Accounts Payable Services

BJL offers comprehensive accounts payable services, managing receivables that include invoicing, collections, sales and use tax filings, bank account reconciliations, posting journal entries, and updating the general ledger.

Controls and Security

BJL has developed systems to prevent, detect, and reduce customer and employee theft. These include surprise inventory and cash audits, cash handling procedures, required receipts at the first tee, payroll audits, automated range ball dispensers, and video cameras, among others.

Separate Bank Accounts

BJL will establish an exclusive operating account for the club that is not commingled with any of BJL’s other clubs or accounts

Implement Tailored Policies And Procedures

We customize our system and procedures for your club in accounts receivable, accounts payable, payroll, inventory, point of sale, and financial reporting.

Separate bank accounts

BJL will establish an exclusive operating account for the club that is not commingled with any of BJL’s other clubs or accounts.

Payroll Management

We process and manage all payroll through our long-time vendor, Paycom.

Sophisticated Financial Models

We base our business plans on highly detailed and sophisticated financial models and budgets.

A Weekly Dashboard

A snapshot of revenues versus the budget, including red flags, green flags, and other valuable information, will be submitted to you weekly.

Our human resources team ensures our associates are recruited, onboarded, trained, and guided professionally, recognizing that the people at your property are the most important asset. Through Caddyshack, our online store for best practices and HR resources, our club leaders can access a multitude of training aids, manuals, forms, and files they need for this key area.

BJL will handle hiring all staff, supported by our Human Resources team based at the Support Center in Atlanta. Our aim is to retain the current staff to ensure a smooth transition and ongoing service to our customers and members. When needed, we focus on hiring locally to fill open positions, utilizing local knowledge and relationships. Our goal is to build a team passionate about being part of operations, delivering exceptional member and customer service, and paying attention to details.

Our support and services include:

• Fully certified HR professionals for employment-related issues
• An extensive onboarding system and video orientations
• Associate benefits and payroll administration
• Performance evaluations and dispute resolution
• Affordable Care Act compliance
• E-Verify system
• 24-hour associate hotline
• Compliance with all federal and state laws
• Background checks and drug testing
• Workers’ compensation claim management
• COBRA notification and administration
• Sexual harassment and non-discrimination training
• Employee handbook

In one of the most complex areas of club operations, Bobby Jones Links sets the standard. We’ve mastered the art of delivering exceptional dining experiences while ensuring the food and beverage department operates efficiently and profitably.
Our proven approach combines industry expertise, proprietary tools, and hands-on collaboration to elevate every aspect of your club’s culinary and service program.

Key components include:

• Rigorous service training through the Bobby Jones Leadership Center
• Kitchen design and equipment procurement guided by operational best practices
• Proprietary software for real-time cost and labor management
• Dynamic, wellness-inspired menus shaped by guest feedback
• Special event programming, including weddings, outings, and private parties
• Creative theme nights and club-wide activities
• Alcohol service compliance with our custom TIPS training and Serving Alcohol manual
• CORE worksheets to ensure accurate and profitable menu pricing
• Banquet event order (BEO) System for seamless event execution
• Special event pro forma worksheet to ensure event profitability
• Beverage cart inventory controls to prevent shrinkage and improve accountability

Bobby Jones Links will partner with your food and beverage staff to assess current operations, gather insights from members, guests, and staff, and deliver actionable recommendations. Our best practices address consistency in service, culinary quality, menu variety, member satisfaction, safety, and profitability.

By enhancing programming and expanding social events—both in-season and off-season—we build a vibrant, year-round dining and entertainment experience. The result: greater member engagement, increased revenue, and a stronger sense of community, all anchored in operational excellence.

Bobby Jones Links creates and executes highly choreographed, multi-channel marketing campaigns tailored to each club, now predominantly digital, yet seamlessly integrated with traditional platforms to maximize impact.

Website Design, Development, and Optimization

We design, build, and maintain a high-performance, visually compelling website—your club’s “digital front door”—crafted to convert visitors into members, players, and event bookings.

Search Engine Optimization (SEO)

Our team utilizes the latest SEO strategies to enhance your club’s visibility and ranking on Google and other search engines, resulting in increased qualified traffic and higher engagement.

Search Engine Marketing (SEM)

Using targeted pay-per-click (PPC) advertising, we expand your digital footprint. We continuously analyze data and adjust content and structure to improve ad performance and ROI.

Dynamic Social Media Management

Bobby Jones Links is a recognized leader in social media. We create engaging, creative, and brand-specific content across platforms—helping clubs sell more rounds, memberships, and events.

Targeted Email Marketing

We craft segmented campaigns that reach distinct audiences within your market. Through data analytics and A/B testing, we continually refine our messaging to achieve stronger performance.

Public Relations and Media Outreach

Our PR experts craft timely, compelling stories about your club for local and national media, thereby enhancing your visibility and reputation among key audiences.

Professional Photography and Videography

We coordinate professional shoots—including drone footage—to capture the beauty and energy of your club. These assets are utilized across all marketing efforts to achieve maximum visual impact.

Traditional Media Advertising

Although it is a digital world, we still occasionally utilize traditional media such as print, radio, television, and outdoor advertising. Our in-house graphic design team produces standout visuals that reinforce your club’s identity and message.

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One of the key benefits of partnering with Bobby Jones Links is our ability to leverage the scale of our operations and extensive industry relationships to generate substantial cost savings for our clients. Through our national accounts and centralized procurement process, led by our dedicated Director of Procurement, we secure the best pricing across all departments and expense categories. From golf carts and turf equipment to insurance, food and beverage, merchandise, and daily supplies, our purchasing power covers all aspects of club operations. These negotiated savings are passed directly to you at the time of purchase—100% of the discounts, with no markup.

In most cases, the value generated through our buying power and operational efficiencies offsets the majority of our management fees. Typical savings range from 10% to 20%, depending on the category. Your club will receive 100% of the discounts achieved at the time of purchase through our buying power.

We work hand-in-hand with our clients to craft and execute capital improvement and renovation plans that elevate the member and guest experience, drive operational efficiency, and deliver measurable returns on investment.

Our principals have led the development and revitalization of clubhouses and golf courses, representing over $350 million in improvements, with an additional $100 million in new projects underway in Augusta, Naples, and Atlanta through 2025 and 2026. We’ve partnered with some of the industry's most respected golf course and clubhouse architects, including Tom Fazio, Jack Nicklaus, Rees Jones, Bob Cupp, Chapman Coyle Chapman, and Kuo Diedrich Chi.

From initial vision to final walkthrough, we manage or assist in every phase of the project—design development, budgeting, cost controls, change order oversight, and site inspections—ensuring excellence every step of the way. We collaborate closely with our clients to create capital improvement and renovation plans that enhance the experience for both members and customers, boost operational efficiencies, and ensure a return on investment.

Proactive Communication, Accountability, and Transparency

We believe that consistent communication, active collaboration, and full transparency are the foundation of operational success. Our approach ensures that ownership, leadership, and management remain aligned at all times.

Club Visits and Operational Support

A Bobby Jones Links Vice President of Operations or Co-Founder will visit your club to support the implementation of the business plan and track key action items. Additionally, BJL’s subject-matter experts in agronomy, food and beverage, marketing, and other relevant disciplines will visit the property and maintain regular contact with department heads to ensure alignment and momentum.

Board Meeting Attendance

Our Vice President of Operations, along with other senior leaders as needed, will attend board meetings in person or virtually to provide strategic updates, address questions, and support governance requirements.

Comprehensive Monthly Client Letter

Each month, BJL will deliver a highly detailed client letter that includes:

• A Financial Summary
• Balance Sheet and Income Statement
• Cost of Sales Report
• Operational Highlights
• Departmental Updates (Food and Beverage, Agronomy, Golf, Membership, Marketing, and Other Amenities)

Weekly Pod Calls

Your General Manager will participate in a weekly pod call with our Vice President of Operations and fellow General Managers. These calls are invaluable for sharing insights, learning best practices, and building a collaborative leadership culture.

Weekly Dashboard Reporting

Each week, we will provide a dashboard report that tracks revenue against budget and highlights key performance indicators, including red flags, green flags, and operational priorities, keeping you informed in real-time, without waiting for monthly financials.

Bobby Jones Links is committed to reducing our clients’ exposure while delivering substantial savings across all insurance categories—including health, life, workers’ compensation, property, and employment practices liability. By leveraging our scale and industry relationships, we source the most competitive and comprehensive insurance solutions, ensuring reduced costs and enhanced protection for your club.

A Proactive Approach to Risk Management

Our risk management strategy is built around anticipating potential risks, analyzing vulnerabilities, and implementing preventative measures to minimize liabilities and maintain a safe, secure environment. Our program includes:

Safety Training and Culture

Safety is ingrained in every department through our new associate orientation and ongoing training sessions, with special emphasis on high-risk areas such as golf course maintenance. Our team fosters a culture where safety is a shared responsibility.

Comprehensive Operational Audits

Bobby Jones Links performs a rigorous 300+ point operational audit at each club. These audits assess safety practices, security protocols, equipment maintenance, training records, food safety standards, and other relevant areas. We believe that what gets measured gets done—and improved.

At Bobby Jones Links, we don’t just sell memberships — we create belonging. Where other companies may see numbers on a spreadsheet, we see names, families, and future memories. Our approach is tailored, intentional, and centered on the simple belief that people join clubs to feel part of something meaningful. Connection is not just a strategy, it’s an advantage!
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We begin with insightful market analysis to identify not just prospects, but the right prospects — those who will flourish at your club. Our sales strategy doesn't just showcase the features of membership but invites potential members into a story, one where they see themselves growing, connecting, and thriving.

Bobby Jones Links will train your team not only in sales tactics, but in relationship building, because relationships are what drive retention and referrals. Key elements include:

• Deep market segmentation by lifestyle, not just ZIP codes
• A unique selling proposition shaped by your club’s character and culture
• Community first programming designed to spark interaction from day one
• CRM tracking, ambassador integration, and proactive follow-ups
• Monthly coaching calls to continually refine and adapt your sales pipeline

We turn members into neighbors, and clubs into communities. When members feel connected, they stay longer, engage more, and become your greatest advocates. At Bobby Jones Links, we know that meaningful relationships lead to measurable results. That’s why our approach doesn’t just grow communities — it grows revenue, too.

New Member Orientation

The First 60 Days That Shape a Lifetime….and Revenue

We believe the first chapter of membership sets the tone for everything that follows. That’s why our new member orientation isn’t a checklist — it’s a curated journey of welcome and connection.

From day one, members are known by name, introduced to the team, and thoughtfully connected to others who share their interests. We ask intentional questions. We create introductions that matter. We ensure every department plays a part in making a new member feel like an old friend. Highlights of our orientation experience:

• A mapped-out onboarding timeline that engages every department
• One-on-one welcome tours with key staff
• Personalized introductions to other members with shared interests
• Exclusive event invitations curated for new members
• Club usage prompts to help form habits that lead to deeper engagement
• A post-orientation survey to ensure we’ve delivered the experience promised

When new members feel seen, they stay. When they’re included, they engage, and when they engage, they contribute. The early days of membership are a critical window, not just for connection, but for conversion. Clubs that onboard with care see higher participation, faster spend growth, and longer retention. At Bobby Jones Links, we don’t just welcome new members, we activate them, setting the stage for a stronger community and stronger financial performance.

MEMBER RETENTION AND PROGRAMMING

Not Just Events, But Experiences That Matter

True retention doesn’t come from dues discounts — it comes from delivering value that feels irreplaceable.

At Bobby Jones Links, we build vibrant, diverse calendars rooted in enjoyment, relevance, and community. We treat programming as a language, one that speaks to every generation and lifestyle in your club. Whether it’s a father-daughter campout, a wine-paired dinner for empty nesters, or a teen trivia night, our events aren’t just well-attended — they’re deeply felt.

We don’t copy and paste ideas across clubs. Instead, we design experiences shaped by your member base, your region, and your club’s culture. Our signature retention strategy includes:

• “Clubs within the club” that foster micro-communities
• Youth engagement paired with parent socialization
• “Prime-timer” programming that honors long-standing members
• Inclusive wellness and learning events that transcend age
• Personal touchpoints that celebrate birthdays, milestones, and traditions

We create the heartbeat of club life — and keep it beating strong. When that heartbeat is strong, the revenue is steady. The right mix of events and thoughtful connections not only retains members but also elevates lifetime value. Our programming strategy transforms your club from a place people visit into a place they invest in.

Bobby Jones Links’ Grand Slam Academies offer consistent, highly professional instruction from PGA and LPGA professionals to the members and customers of Bobby Jones Links clubs. It also serves as the innovation lab for golf instruction across all Bobby Jones Links’ properties.

Staying Ahead of the Curve

We don’t believe there is just one way or method to teach golf; however, there are certain fundamentals and principles that every golfer must learn. Grand Slam instructors share best practices and are required to stay at the forefront of new teaching technologies and ideas to ensure our students receive the best instruction available.

Not Just for Experienced Players 

While our instructors teach tour professionals and low-handicap players, the focus of a Grand Slam Academy is to make the game enjoyable and easy to learn for new golfers, particularly women and juniors. Through our partnership with U.S. Kids Golf, our junior programs have hundreds of participants at each club, with one club boasting over 6,000 junior golf participants.

Access to Immersive Experience 

Grand Slam Academy instructors have access to train at the Academy’s flagship property in Atlanta, Bobby Jones Golf Course, through one-on-one immersive experiences and annual seminars.

High-Tech or Old School

Modern technology plays an important role. Many of our academies are equipped with state-of-the-art cameras, TrackMan, Toptracer, Smart2Move Golf Force plates, Blast Motion, Superspeed, FocusBand headsets, and SAM Putt labs. However, we still believe a great instructor can be highly effective with just a bucket of balls and an eager student working on the range.