ALPHARETTA, Georgia – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, proudly launches a new division of the brand, the Bobby Jones Links Leadership Center, an educational initiative that delivers training resources, expert consulting and best-practice implementation for hospitality-industry professionals and companies.
Designed to share proven operational methods developed and administered at Bobby Jones Links-managed properties across the United States, the Leadership Center harnesses characteristics rooted in the spirit of legendary golf champion and club founder Bobby Jones and educates individuals and brands on leadership systems, insights, and philosophies to help drive the success of country clubs, golf courses and resorts of any scale.
“The Bobby Jones Links success formula for managing and supporting golf clubs and courses in ways that elevate culture, leadership and service have been so impactful and well-received across our portfolio that our team wanted to make this unique treasury of knowledge and implementation available to as many companies and people in the golf and hospitality industry as possible,” said Bobby Jones Links Founding Partner Whitney Crouse. “The Bobby Jones Links Leadership Center fulfills our vision to help elevate the standards for leadership and service excellence across the industry. We’re committed to playing a key role in developing culture- and people-driven properties run by the best-trained leaders in the business.”
The primary way for properties to utilize BJL's two-plus decades of expertise is to retain their services for turnkey third-party management and oversight of a club or golf course's operations and amenities. Secondly, within BJL’s flexible, client-focused business model, a broad array of consulting services can be implemented in a customized, a la carte manner. The BJL team offers a dedicated, personal approach to solutions such as operations, food and beverage, agronomy, membership services, staff training, sales and marketing, communications, risk management, development and renovation, human resources, procurement, finance and accounting, technology, or social media.
BJL also hosts scheduled in-person training seminars like the upcoming two-day immersive event called “Hospitality Leadership: Transform Your Organization Through Service.” Scheduled for Feb. 13-14 in Palm Beach Gardens, Fla. at Eastpointe Country Club, a premier private club, the seminar will include sessions such as “Defining the Vision of your Business” and “The Art of Leadership.” On Day Two, BJL's experts illuminate topics like “The Importance of the Frontline Team" and “The Customer Experience: Hands-On Training,” with a more practical, granular scope.
Attendees will be enlightened and challenged to take home actionable items on improving their bottom line by elevating their workplace culture and guest experience and implementing proven leadership, training, and operational techniques.
“We’re committed to filling an education void in the golf and hospitality businesses that ultimately creates a better customer journey,” said Gautam Patankar, Chief Experience Officer for Bobby Jones Links. “If we can inspire professionals and organizations to care about their people and learn how to be aligned with and passionate about core values, core purposes and service standards, we can positively affect change across the golf industry.”
Individuals or companies do not need to be existing clients of Bobby Jones links to participate in the Leadership Center.
For more information on the Bobby Jones Links Leadership Center and how it can help raise the bar with elevated culture, leadership, and service, please visit here. To enroll in the two-day Hospitality Leadership: Transform Your Organization Through Service in-person summit in Florida in February, please visit here.