Membership Sales, Orientation & Retention

At Bobby Jones Links, we don’t just sell memberships — we create belonging. Where other companies may see numbers on a spreadsheet, we see names, families, and future memories. Our approach is tailored, intentional, and centered on the simple belief that people join clubs to feel part of something meaningful. Connection is not just a strategy, it’s an advantage!

We begin with insightful market analysis to identify not just prospects, but the right prospects — those who will flourish at your club. Our sales strategy doesn't just showcase the features of membership but invites potential members into a story, one where they see themselves growing, connecting, and thriving.

Bobby Jones Links will train your team not only in sales tactics, but in relationship building, because relationships are what drive retention and referrals.

Key elements include:

We turn members into neighbors, and clubs into communities. When members feel connected, they stay longer, engage more, and become your greatest advocates. At Bobby Jones Links, we know that meaningful relationships lead to measurable results. That’s why our approach doesn’t just grow communities — it grows revenue, too.

We believe the first chapter of membership sets the tone for everything that follows. That’s why our new member orientation isn’t a checklist — it’s a curated journey of welcome and connection.

From day one, members are known by name, introduced to the team, and thoughtfully connected to others who share their interests. We ask intentional questions. We create introductions that matter. We ensure every department plays a part in making a new member feel like an old friend.

Highlights of our orientation experience:

When new members feel seen, they stay. When they’re included, they engage, and when they engage, they contribute. The early days of membership are a critical window, not just for connection, but for conversion. Clubs that onboard with care see higher participation, faster spend growth, and longer retention. At Bobby Jones Links, we don’t just welcome new members, we activate them, setting the stage for a stronger community and stronger financial performance.

True retention doesn’t come from dues discounts — it comes from delivering value that feels irreplaceable.

At Bobby Jones Links, we build vibrant, diverse calendars rooted in enjoyment, relevance, and community. We treat programming as a language, one that speaks to every generation and lifestyle in your club. Whether it’s a father-daughter campout, a wine-paired dinner for empty nesters, or a teen trivia night, our events aren’t just well-attended — they’re deeply felt.

We don’t copy and paste ideas across clubs. Instead, we design experiences shaped by your member base, your region, and your club’s culture. Our signature retention strategy includes:

We create the heartbeat of club life — and keep it beating strong. When that heartbeat is strong, the revenue is steady. The right mix of events and thoughtful connections not only retains members but also elevates lifetime value. Our programming strategy transforms your club from a place people visit into a place they invest in.