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Insights and Advice
Whitepapers
Club Board Governance Best Practices Guide
Everyone Eats The Guide To Making Club Food and Beverage Profitable
Insights
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Why Professional Management? Why Bobby Jones Links? 10 Reasons Why!
Why professional club management is now a strategic necessity, delivering expertise, scale, and data-driven operations that allow boards to focus on long-term vision instead of daily management.
The Top 5 Revenue KPIs Every Golf Club Should Be Measuring
Five key revenue KPIs clubs must track to optimize yield, utilization, and long-term financial performance beyond just rounds played.
The Top Three Strategies for Member Retention
Three proven strategies for improving member retention—intentional onboarding, year-round programming, and proactive engagement—to reduce attrition and strengthen long-term club loyalty.
The Many Benefits of the New Impressive Zoysia Grasses
Why modern Zoysia grasses are becoming a top choice for golf courses, highlighting their playability, durability, low maintenance needs, and year-round visual appeal.
The 2 Golden Rules of New Construction and Renovation
Why golf course projects often take longer and cost more—and how proper planning and experience help manage those risks.
Lies, Damn Lies, and Club Statistics. The Critical Club Metrics and KPIS You Must Know
This article outlines the key performance indicators that matter most for club success, helping leaders measure financial health, member engagement, and operational efficiency with data—not guesswork.
Good Boards, Bad Boards, And Why You Should Know The Difference
This article contrasts the behaviors of effective and ineffective club boards, outlining proven governance practices that drive strong leadership, strategic focus, and long-term club success.
From Survival To Success. Why Your Club’s Net Worth Is The Ultimate KPI
Ray Cronin** argues that healthy private clubs compete on value—not price—measuring success by net worth growth over time and sustained capital investment, not short-term cost cutting.
Caddyshack. It’s Just Not The Best Movie Ever Made. Why?
Inspired by Caddyshack, The Caddyshack is Bobby Jones Links’ online resource library for club managers.
Bobby Jones’ Most Famous Quotes. Enjoy!
Bobby Jones was as accomplished intellectually as he was athletically—an Ivy-educated scholar, prolific writer, and thoughtful voice who authored millions of words on golf, learning, and life without the help of ghostwriters.
A Business Within A Business: How To Maximize Pro Shop Profitability
Pro shop profitability depends on smart buying, strong merchandising, and disciplined inventory management. This article outlines proven ways to increase margins and improve the member experience.
Success Stories
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BOBBY JONES LINKS: WHERE HISTORY AND INNOVATION PLAY
There is a reason our motto is Where History and Innovation Play. Bobby Jones was not only one of the greatest golfers of all time, but he was also a serial entrepreneur and inventor.
THE FINANCIAL IMPACT OF CONTROLLING LABOR COSTS
Hope Valley Country Club is a historic, high-end private club in Durham, North Carolina, founded in 1926 and managed by Bobby Jones Links since 2019. It features a historic Donald Ross design that hosted one of Byron Nelson’s 11 Straight victories, today offering many amenities and significant dining operations for its 630 members.
THE $32 MILLION REBIRTH OF A HISTORIC PUBLIC COURSE
First built in 1932 and once playing more annual rounds than any of the 400 or more courses in Georgia, this historic municipal golf course in the heart of Atlanta fell on hard times, suffering from years of deferred capital repairs and improvements.
SUCCESS STORIES IN PROCUREMENT SAVING OUR CLIENTS HUNDREDS OF THOUSANDS OF DOLLARS
One of the substantial benefits of partnering with Bobby Jones Links is our ability to leverage our size and industry relationships to provide significant savings—“national account buying power”— for our clients.
PROFITABLE UPSCALE DINING AT A PUBLIC COURSE
Boone’s is located at the historic Bobby Jones Golf Course in Atlanta, Georgia. Named after a member of Augusta National Golf Club, it is a destination restaurant and neighborhood favorite that has won multiple awards for its wine and cocktail list, craft beers, and seasonal menus.
MANAGING A HIGHLY SUCCESSFUL MUNICIPAL GOLF COURSE SINCE 2003
Cobb County, located in a suburb of Atlanta, owns Cobblestone, a magnificent course designed by Finger, Dye, and Spann. It is situated in an environmentally sensitive area adjacent to a Federal conservation easement, with 12 holes playing along Lake Allatoona, spectacular green complexes, bunkering, and design elements more akin to a private club than a municipal golf course.
GROWING FROM 223 TO 1,211 HIGHLY ENGAGED MEMBERS
The Georgia Club is a private club in Athens, Georgia, situated in a master-planned neighborhood named one of the Top 50 Retirement Communities in the U.S. Featuring 27 holes of golf, an aquatic center, a large racquet club, and a fitness center, the club had only 223 members at the onset of Bobby Jones Links’ engagement and was losing $1.5 million per year.
You swing your best
when you
have the fewest things to think about.