Discover why golf club owners choose Bobby Jones Links for professional management, specialized expertise, operational improvements, and personalized service backed by Troon's extensive resources.
Connect with usProfessional management brings specialized expertise, established operating systems, significant purchasing power, financial accountability, and access to experienced hospitality professionals.
Even exceptional club leaders and owners benefit from experienced, qualified support. Your general manager and staff gain direct access to specialists in operations, agronomy, finance and accounting, sales and marketing, membership, food and beverage, human resources, and capital planning: a wealth of expertise and resources no single leader or club owner could build alone.
Yes. We can identify relevant references, subject to their permission, and discuss clubs with comparable ownership structures, operating models, market conditions, or challenges. The most useful references are those whose objectives align with yours.
Where authorized, we can share examples of financial and operational progress, including revenue growth, membership retention, operating performance, service improvements, and course conditioning. Results should be presented with a clear starting point, measurement period, and context, including ownership’s capital investment or other significant changes.
We encourage prospective owners to ask references about responsiveness, reporting, employee transitions, problem resolution, and whether performance met their expectations.
Bobby Jones Links combines the personal attention, responsiveness, and entrepreneurial spirit of a boutique management firm with access to Troon’s expertise, purchasing power, and resources, the world’s largest club management company. You do not have to choose between individual attention and organizational strength. Our leadership stays close to your club while drawing on additional resources when doing so creates value. Specific Troon programs, including reciprocal-access benefits, depend on club eligibility and the agreed scope of services.
We respect each club’s identity, culture, market position, and objectives. Our approach is tailored, not one-size-fits-all.
Our management philosophy emphasizes relationships, operational excellence, accountability, and solutions tailored to each club.
Strong performance is an excellent starting point, not a reason to stop improving. Even well-run clubs benefit from external benchmarking, succession planning, specialized expertise, and an objective assessment of future risks. We work with you to protect what is already successful while identifying opportunities to strengthen the member or guest experience, financial performance, and long-term asset value.
The specific opportunities depend on your objectives and the findings of an initial review. Our assessment covers course conditions, staffing, revenue management, marketing, food and beverage, purchasing, and capital needs. We then recommend a prioritized action plan with defined responsibilities, milestones, and performance measures. We will not promise specific results until we understand your club.
We start by listening. We aim to understand your ownership structure, goals, challenges, service expectations, and reasons for considering management. We then discuss relevant experience, the resources your club would receive, reporting and decision-making authority, and the economics of a partnership. If we believe we can add value, we outline the appropriate next step. We may also determine that professional management is not the right fit for your club.
Yes. We can discuss an assessment tailored to your needs, potentially reviewing financial performance, staffing, agronomy, golf operations, food and beverage, membership or daily-fee revenue, and the guest experience. We would agree in advance on scope, access to information, timing, deliverables, and any assessment fee. The goal is to provide a useful factual basis for you to make a decision.
A sale may be appropriate in some circumstances, but it is not the only solution.
We have helped troubled clubs improve financial performance and long-term stability through professional management. Before giving up ownership, a board or owner should understand whether stronger operations, better revenue management, disciplined expense controls, and a practical capital plan could restore the club’s health. We will evaluate the club’s challenges, develop a realistic turnaround plan, and provide the accountability needed to measure progress. That gives ownership a meaningful alternative to an immediate sale—and can put the club in a stronger position even if a sale is ultimately pursued.
