“This is a real honor for us and a testament to our commitment to Cobblestone Golf Course for all these years,” said Whitney Crouse, a Founding Partner of Bobby Jones Links. “To have someone trust us for what will be 30 years is really remarkable. It's a huge honor and a testament to a highly successful working relationship.”

We’re big on relationships. And Bobby Jones Links as a company, is really big on relationships, too. I’m a people person, and so I built relationships within the golf and restaurant sides, and projected those personalities and made it into our social media platforms. Instead of posting ‘here's a burger. You should come buy this’ to boost revenue, I was advertising the food and the golf, but also the people and the personality of the club as a whole.”

“Bobby Jones Links embraces a direct, roll-up-your-sleeves approach to managing golf properties that is helping us scale more effectively as we improve the guest experience at this property,” said Silos Owner Brandon Lee, who also owns the nearby BJL-managed Player’s Ridge Golf Course. “Having two courses in close proximity means we are able to make a noticeable difference in the day-to-day experience for our members and guests as we optimally utilize our equipment, staff, and resources. BJL brings a depth of knowledge that helps us put goals and ideas into action plans. When it comes to breathing new life and a stronger, more vibrant culture to a property, BJL’s seasoned perspective is very valuable.”

“Bobby Jones Golf Course means a great deal to so many golfers in the Atlanta area” said Jake Southards, Southeast Regional Manager for Trackman Range. “It has the perfect practice facilities for Trackman Range technology, with golfers of all skill levels now being able to benefit from a more rewarding and entertaining practice experience. Josh Deal and his team operate a first-class facility, so introducing our industry-leading technology has been a perfect fit.”

“At Bobby Jones Links, we now have 17 service standards, developed with the help of our employees,” Crouse said. “They’re on a card every employee is given. We have five core values and one core mission. They’re not on the wall. They’re part of what we all do. They have to permeate everything.

“Our customer journey involves every point where members or guests will come in contact with our property, our product, or our people. That helps us build a template for that club that informs how processes will run. The next part is getting the entire team on the same page with culture. We let each staff member know just how important their role is and how much room they have to grow in that role with the support of management and ownership.”

“We did our homework on the menu at Stonehenge, keeping the most popular items and adding some newer options and a rotation of specials that have become big hits. We also employ a seasonal menu so we’re always offering in-season ingredients and keeping the menu options fresh,” said Bobby Jones Links Senior Vice President of Operations Mike Nolen. “The other aspect that improved service was walking the staff through what we call the Customer Journey, so they’re anticipating a customer’s expectations and they’re in a position to exceed them. Then from a presentation standpoint, we’re making sure Stonehenge has a consistently inviting feel for its diners.”

“What sets Bobby Jones Links apart to us is that they understand what needs to happen operationally to maximize profitability. On the other side of the token, our customers are looking for an enjoyable experience at a fair value,” said Thomas Gwynn, Vice President of US Strategic Capital. “If we can continue to see improvements to our operations while also garnering a loyal following from the golf community, that’s the key. We think Bobby Jones Links has proven that they know how to put that winning formula to work.”

“With Travis Pointe’s 50th Anniversary quickly approaching, we have the perfect opportunity to enhance the sustainability, playability and enjoyment of our #1 asset, the golf course, for every level of golfer,” said Chris Fairman, TPCC Board Member. “Chris brings a wealth of knowledge and experience to the table, and we are all eager to work together to make this club the best it can be for the foreseeable future,” he added.

“We're enthusiastic about the future at Green Oaks with Bobby Jones Links managing the club's operations. The level of complexity that has come with the club's consistent growth over the past three years made it clear that we needed some help,” said Club President Marc Olin. “I expect the member experience to be elevated by BJL's management and team-building skills and that they will optimize the club's service delivery. We look forward to BJL shepherding the process of hiring for key roles and infusing engaging and enriching programming and culture at Green Oaks. With our recently renovated Donald Ross golf course and fantastic membership, we're confident that Green Oaks can be one of the premier club experiences in the region.”