Bobby Jones Links, the Atlanta-based club management and development company, attended Golf Business TechCon 2025 in Frisco, Texas, to connect with industry innovators and explore the rapidly evolving technology landscape shaping the future of golf operations.
Hosted October 14–15, Golf Business TechCon brought together golf course owners, operators, and technology providers for two days of education, demonstrations, and collaboration. The event focused on practical applications of emerging tools in business management, on-course technology, entertainment, and gamification—helping club leaders better understand how to leverage technology to enhance efficiency, member experience, and profitability.
“Attending TechCon25 gave me a front-row seat to the innovation reshaping our industry,” said Mike Nolen, Senior Vice President of Operations for Bobby Jones Links. “From breakthrough technologies to real-world examples from our friends in the business, I was energized and ready to bring these advancements back to our leadership team and clients. This experience reinforced Bobby Jones Links’ commitment to staying ahead of the complicated and changing AI and technology issues.”
Throughout the event, Bobby Jones Links representatives engaged with leading vendors and industry peers to discuss how innovative tools can streamline daily operations, improve communication between departments, and elevate the member experience. The team also explored advancements in business intelligence, course maintenance automation, and new engagement technologies designed to make golf more rewarding for players and staff alike.
Golf Business TechCon, organized by the National Golf Course Owners Association (NGCOA), continues to serve as a key platform for bringing together the industry’s most forward-thinking professionals to share insights and build the future of golf operations.
For Bobby Jones Links, participation in TechCon25 underscores its ongoing mission to combine tradition and innovation—helping clubs thrive in a modern, tech-driven environment.