ATLANTA (Oct. 13, 2021) — Bobby Jones Links, an Atlanta-based golf club development and management company, has been selected by the City of New York to manage Ferry Point Links in The Bronx. Ferry Point Links will close for the season in November and reopen in the spring. During this time, Bobby Jones Links will be making minor enhancements to the facility, including updating equipment, fixtures and furnishings. Bobby Jones Links will be responsible for managing day-to-day golf operations, instructional programs, community outreach, agronomy and maintenance, and the course’s food and beverage operations.
“We are honored the City has selected Bobby Jones Links to be the next steward of one of New York City’s most remarkable recreational assets,” said Whitney Crouse, founding partner of Bobby Jones Links. “Ferry Point Links is one of the premier golf courses and experiences in the nation and we are honored to bring our service-based culture and extensive industry knowledge to this highly acclaimed golf course. Bobby Jones Links has been an innovator in the golf course management industry for more than 22 years with collective experience at more than 200 courses worldwide.”
Opened for play in 2014 and formerly known as Trump Golf Links at Ferry Point, the golf course is a spectacular Jack Nicklaus-designed links-style golf course situated near the Bronx-Whitestone Bridge and built on the site of a former New York City landfill. The 20,000 sq.ft.- clubhouse, designed by the highly regarded architectural firm Hart Howerton, opened in 2019 and features a destination restaurant, large banquet room, veranda overlooking the course and harbor, pro shop and locker rooms.
Bobby Jones Links intends to continue with the elevated service levels and playing conditions at Ferry Point. “The golf course and high-quality dining experiences will not change,” said Crouse. “However, we do plan to make enhancements that we believe will benefit the residents and golfers of New York.”
Bobby Jones Links plans to add significant golf instruction programs for beginners, juniors, and adaptive golfers. “While offering a great golf and dining experience is very important, providing an inclusive environment fostering the growth of the game and giving back to the community is equally important to us,” said Steve Willy, also a founding partner of Bobby Jones Links. “In this regard, we will be partnering with Black Girls Golf, U.S. Kids Golf, and other groups and associations who can assist with growing the game of golf.”
Bobby Jones Links applauds the superior experience delivered daily by Ferry Point Links employees and welcomes the opportunity to continue their employment with the company. Bobby Jones Links will also be reaching out to the local community and civic organizations to connect with Bronx-based vendors and employ citizens from every walk of life who desire to grow their careers at Ferry Point Links. In addition, the company will be evaluating and adjusting the green fees and offering special programs for various audiences such as seniors, juniors and veterans.
Bobby Jones Links is an Atlanta-based club management company. Bobby Jones Links’ partners and principles have broad experience building, owning, and operating more than 200 clubs worldwide. Bobby Jones Links’ expertise goes beyond just golf and country clubs with work on additional projects and amenities such as lodging, spas, marinas, property owner associations, and real estate developments. Visit www.bobbyjoneslinks.com to get to know how Bobby Jones Links makes a difference for their clients and associates.
The principals of Bobby Jones Links own the company - we are not driven by investor expectations or private equity pressure. The benefit to you is happier associates and long-term thinking.
As a result, we don’t leverage our operational leadership across too many clubs. And unlike many companies in our business, we don’t require long-term management agreements with large breakup fees. If you like what we do, you’ll keep us. For more than two decades our clients have renewed our management services more than any other company.