Photo Credit: Kevin@kevindliles.com/New York Times
At the Bobby Jones Golf Course in Atlanta, walking rounds were usually relegated to undesirable late afternoon or evening tee times. But, spurred by a busy season of walking rounds during the pandemic when carts were prohibited, the course this year made all play before noon walking only (carts, and walkers, were allowed after noon). Revenue has increased and walking golfers now represent 74 percent of rounds played.
“People see it as a two- or four-hour walk in the park,” Brian Conley, the course’s general manager, said.
Winky Fowler plays regularly at the Bobby Jones course and used to ride in a cart. In the last 18 months, she and her circle of friends began walking instead. “We were like, ‘This ain’t bad, I like this,’” Fowler said. “It keeps you limber, the exercise is great and your body feels fluid. We’re going to keep it up; it just makes you feel good.”
The principals of Bobby Jones Links own the company - we are not driven by investor expectations or private equity pressure. The benefit to you is happier associates and long-term thinking.
As a result, we don’t leverage our operational leadership across too many clubs. And unlike many companies in our business, we don’t require long-term management agreements with large breakup fees. If you like what we do, you’ll keep us. For more than two decades our clients have renewed our management services more than any other company.