ATLANTA (May 3, 2022) – Bobby Jones Links, an Atlanta-based club management and advisory services company, is pleased to announce it has been selected to manage Mountain Lakes Club, a private lakefront social club in Mountain Lakes, New Jersey. This partnership marks the company’s fourth club management addition for 2022 and its first in New Jersey.
“Bobby Jones Links is honored to work with Mountain Lakes Club and have the opportunity to solidify it as the premier lakefront social club in northern New Jersey,” said Doug Hellman, President of Business Development. “We are looking forward to leveraging our expertise in building teams passionate about member service, delivering a consistent high-quality food and beverage experience, and creating an environment where members want to gather and socialize with friends.”
One area of focus for Bobby Jones Links at Mountain Lakes Club is the lakefront pool, which is the club’s hub of activity in the summer months. The management company will enhance the member experience here by elevating poolside food and beverage service as well as regular activities and programs, themed events and live entertainment. In addition, Bobby Jones Links will make changes in the historic clubhouse, activating underutilized rooms, growing the private events business, and improving year-round programming to appeal to all members. Lastly, the management company plans to strengthen the leadership and organizational structure of the club; this will be done through ongoing training and coaching with on-site associates, the appointment of a new General Manager and Membership/Event Sales Director, and the retention of existing employees with a strong knowledge of the club culture.
“We are thrilled to be working with Bobby Jones Links to elevate Mountain Lakes Club,” said Joe Scura, Board President, Mountain Lakes Club. “This is the first time in 108 years that the club has not been self-managed, so we did not make this decision lightly. We are confident that Bobby Jones Links will help achieve our goals to set us up for long-term sustainability and success.”
Located in one of New Jersey’s most iconic boroughs on the shore of Mountain Lake, the historic 108-year-old club offers members year-round casual dining, tennis, aquatics, boating, social programming and bowling, as well as golf through reciprocal memberships with several nearby clubs. In addition, members enjoy a multitude of waterfront activities and amenities, including a private sand beach, fishing, kayaking and canoeing on the club’s namesake, Mountain Lake.
To learn more about Mountain Lakes Club, visit www.mountainlakesclub.com. You can find out more about Bobby Jones Links and its most recent developments at www.bobbyjoneslinks.com.
About Bobby Jones Links
Bobby Jones Links is an Atlanta-based club management company. Bobby Jones Links’ partners and leaders have broad experience building, owning, and operating more than 200 clubs worldwide. Bobby Jones Links’ expertise goes beyond just golf and country clubs, with work on additional projects and amenities such as lodging, spas, marinas, property owner associations, and real estate developments. Visit www.bobbyjoneslinks.com to get to know how Bobby Jones Links makes a difference for their clients and associates.
About Mountain Lakes Club
Mountain Lakes Club is a private social club that has been serving the residents of Mountain Lakes, New Jersey and surrounding communities since 1914. The club offers year-round casual dining and special member events in the historic clubhouse. Members can also enjoy swimming, tennis, boating and bowling, as well as golf through reciprocal memberships with several nearby club courses. Visit www.mountainlakesclub.com to learn more about the history and member lifestyle of Mountain Lakes Club.
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Bobby Jones Links
The principals of Bobby Jones Links own the company - we are not driven by investor expectations or private equity pressure. The benefit to you is happier associates and long-term thinking.
As a result, we don’t leverage our operational leadership across too many clubs. And unlike many companies in our business, we don’t require long-term management agreements with large breakup fees. If you like what we do, you’ll keep us. For more than two decades our clients have renewed our management services more than any other company.